Shadow Brands are virtual restaurant brands that operate from your existing kitchen. Instead of one brand on DoorDash, you run 3-4 different brands (e.g., 'Midnight Sliders', 'Wing Nation') — all prepared by your same kitchen staff. This increases your delivery volume by 40-60% while your toll bill stays flat.

Go to Shadow Control and click 'Generate'. Our AI analyzes your kitchen inventory and creates brand concepts with menu items, descriptions, and pricing. Review the generated content, customize as needed, then activate. The brand goes live on your connected delivery platforms.

The Shadow Control page shows all your brands with their status (Draft, Live, Paused). You can activate or deactivate brands at any time. Each brand's performance is tracked separately in your toll ledger.