A toll is the fee charged by a delivery platform (DoorDash, UberEats, GrubHub, etc.) on each order. These typically range from 15-30% of the order value. Omnitopia tracks every toll across all your platforms and shows you exactly how much you're paying.

Your Toll Productivity Score measures how efficiently you're converting gross revenue into net margin after platform fees. Scale: 0-10 where 10 is perfectly optimized. Most restaurants start at 2-3. With all four levers active, you can reach 5-8.

Lever 1 — Shadow Brands: Run virtual brands from your kitchen to increase volume without increasing toll rates. Lever 2 — Routing Arbitrage: Automatically route orders through the lowest-cost platform. Lever 3 — Direct Conversion: QR codes on delivery bags convert platform customers to direct orders over time. Lever 4 — Supply Healing: Network-wide supplier optimization reduces ingredient costs.

The Tolls page shows every transaction with: source platform, order amount, toll amount, and timestamp. Use the source filter to see per-platform breakdown. The pagination shows 25 records per page. The productivity projection at the top extrapolates your daily data to annual projections.