Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001285 | GrubHub | $27.26 | $8.18 | $19.08 | 2026-04-06 20:55:49 |
| TXN-01001333 | GrubHub | $27.49 | $8.25 | $19.24 | 2026-04-06 19:40:59 |
| TXN-01001395 | GrubHub | $37.53 | $11.26 | $26.27 | 2026-04-06 18:58:30 |
| TXN-01001433 | GrubHub | $20.81 | $6.24 | $14.57 | 2026-04-06 18:50:55 |
| TXN-01001485 | GrubHub | $31.62 | $9.49 | $22.13 | 2026-04-06 17:09:42 |
| TXN-01001362 | GrubHub | $35.84 | $10.75 | $25.09 | 2026-04-06 13:55:42 |
| TXN-01001453 | GrubHub | $34.55 | $10.36 | $24.19 | 2026-04-06 13:05:37 |
| TXN-01001282 | GrubHub | $30.91 | $9.27 | $21.64 | 2026-04-06 10:41:19 |
| TXN-01001408 | GrubHub | $36.09 | $10.83 | $25.26 | 2026-04-06 10:32:01 |
| TXN-01001377 | GrubHub | $30.98 | $9.29 | $21.69 | 2026-04-06 09:49:19 |
| TXN-01001348 | GrubHub | $38.66 | $11.60 | $27.06 | 2026-04-05 23:33:34 |
| TXN-01001332 | GrubHub | $35.77 | $10.73 | $25.04 | 2026-04-05 22:26:19 |
| TXN-01001473 | GrubHub | $18.11 | $5.43 | $12.68 | 2026-04-05 17:15:30 |
| TXN-01001368 | GrubHub | $16.25 | $4.88 | $11.37 | 2026-04-05 15:13:37 |
| TXN-01001409 | GrubHub | $36.63 | $10.99 | $25.64 | 2026-04-05 15:12:21 |
| TXN-01001259 | GrubHub | $35.21 | $10.56 | $24.65 | 2026-04-05 14:23:50 |
| TXN-01001378 | GrubHub | $24.40 | $7.32 | $17.08 | 2026-04-05 13:04:48 |
| TXN-01001415 | GrubHub | $24.67 | $7.40 | $17.27 | 2026-04-05 09:33:49 |
| TXN-01001338 | GrubHub | $19.55 | $5.87 | $13.68 | 2026-04-04 17:45:41 |
| TXN-01001397 | GrubHub | $27.94 | $8.38 | $19.56 | 2026-04-04 16:21:29 |
| TXN-01001413 | GrubHub | $26.06 | $7.82 | $18.24 | 2026-04-04 16:00:19 |
| TXN-01001498 | GrubHub | $25.19 | $7.56 | $17.63 | 2026-04-04 14:58:41 |
| TXN-01001384 | GrubHub | $27.08 | $8.12 | $18.96 | 2026-04-04 13:33:36 |
| TXN-01001339 | GrubHub | $25.71 | $7.71 | $18.00 | 2026-04-04 13:30:08 |
| TXN-01001484 | GrubHub | $23.32 | $7.00 | $16.32 | 2026-04-04 12:47:07 |