Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000654 | DoorDash | $36.66 | $11.00 | $25.66 | 2026-04-06 22:15:33 |
| TXN-01000521 | DoorDash | $19.12 | $5.74 | $13.38 | 2026-04-06 21:23:39 |
| TXN-01000500 | DoorDash | $26.56 | $7.97 | $18.59 | 2026-04-06 20:30:30 |
| TXN-01000639 | DoorDash | $29.12 | $8.74 | $20.38 | 2026-04-06 20:26:34 |
| TXN-01000502 | DoorDash | $32.70 | $9.81 | $22.89 | 2026-04-06 19:41:36 |
| TXN-01000506 | DoorDash | $28.83 | $8.65 | $20.18 | 2026-04-06 18:55:59 |
| TXN-01000551 | DoorDash | $22.12 | $6.64 | $15.48 | 2026-04-06 18:20:36 |
| TXN-01000305 | DoorDash | $26.97 | $8.09 | $18.88 | 2026-04-06 18:18:38 |
| TXN-01000669 | DoorDash | $29.91 | $8.97 | $20.94 | 2026-04-06 18:11:35 |
| TXN-01000069 | DoorDash | $27.85 | $8.36 | $19.49 | 2026-04-06 18:04:00 |
| TXN-01000575 | DoorDash | $22.80 | $6.84 | $15.96 | 2026-04-06 17:46:26 |
| TXN-01000495 | DoorDash | $29.94 | $8.98 | $20.96 | 2026-04-06 17:17:08 |
| TXN-01000665 | DoorDash | $36.68 | $11.00 | $25.68 | 2026-04-06 17:05:43 |
| TXN-01000159 | DoorDash | $31.93 | $9.58 | $22.35 | 2026-04-06 16:30:29 |
| TXN-01000185 | DoorDash | $25.88 | $7.76 | $18.12 | 2026-04-06 14:55:37 |
| TXN-01000562 | DoorDash | $32.72 | $9.82 | $22.90 | 2026-04-06 14:23:05 |
| TXN-01000150 | DoorDash | $30.97 | $9.29 | $21.68 | 2026-04-06 13:43:58 |
| TXN-01000009 | DoorDash | $29.88 | $8.96 | $20.92 | 2026-04-06 13:35:18 |
| TXN-01000331 | DoorDash | $37.48 | $11.24 | $26.24 | 2026-04-06 13:27:54 |
| TXN-01000402 | DoorDash | $17.18 | $5.15 | $12.03 | 2026-04-06 13:25:52 |
| TXN-01000567 | DoorDash | $16.49 | $4.95 | $11.54 | 2026-04-06 12:47:07 |
| TXN-01000600 | DoorDash | $18.01 | $5.40 | $12.61 | 2026-04-06 12:34:36 |
| TXN-01000352 | DoorDash | $25.45 | $7.63 | $17.82 | 2026-04-06 12:26:49 |
| TXN-01000573 | DoorDash | $37.68 | $11.30 | $26.38 | 2026-04-06 12:20:26 |
| TXN-01000236 | DoorDash | $32.32 | $9.70 | $22.62 | 2026-04-06 12:14:47 |