Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002179 | Square | $19.34 | $0.56 | $18.78 | 2026-04-04 13:20:11 |
| TXN-01002486 | Clover | $28.48 | $0.68 | $27.80 | 2026-04-04 13:15:18 |
| TXN-01000653 | DoorDash | $19.06 | $5.72 | $13.34 | 2026-04-04 13:06:43 |
| TXN-01000875 | UberEats | $35.62 | $10.69 | $24.93 | 2026-04-04 13:03:32 |
| TXN-01001571 | Toast | $31.71 | $0.82 | $30.89 | 2026-04-04 12:57:14 |
| TXN-01001484 | GrubHub | $23.32 | $7.00 | $16.32 | 2026-04-04 12:47:07 |
| TXN-01000896 | UberEats | $32.56 | $9.77 | $22.79 | 2026-04-04 12:41:45 |
| TXN-01001380 | GrubHub | $19.24 | $5.77 | $13.47 | 2026-04-04 12:33:26 |
| TXN-01001781 | Toast | $16.93 | $0.44 | $16.49 | 2026-04-04 12:28:24 |
| TXN-01001582 | Toast | $24.27 | $0.63 | $23.64 | 2026-04-04 12:20:27 |
| TXN-01001156 | UberEats | $35.00 | $10.50 | $24.50 | 2026-04-04 12:14:12 |
| TXN-01001161 | UberEats | $39.15 | $11.74 | $27.41 | 2026-04-04 12:11:48 |
| TXN-01000574 | DoorDash | $17.27 | $5.18 | $12.09 | 2026-04-04 12:09:01 |
| TXN-01002132 | Square | $19.75 | $0.57 | $19.18 | 2026-04-04 11:56:40 |
| TXN-01002105 | Square | $17.33 | $0.50 | $16.83 | 2026-04-04 11:47:00 |
| TXN-01000427 | DoorDash | $39.01 | $11.70 | $27.31 | 2026-04-04 11:45:59 |
| TXN-01000313 | DoorDash | $16.26 | $4.88 | $11.38 | 2026-04-04 11:42:25 |
| TXN-01002281 | Square | $32.85 | $0.95 | $31.90 | 2026-04-04 11:27:43 |
| TXN-01001832 | Toast | $34.30 | $0.89 | $33.41 | 2026-04-04 11:22:05 |
| TXN-01000051 | DoorDash | $24.82 | $7.45 | $17.37 | 2026-04-04 11:12:12 |
| TXN-01000691 | DoorDash | $19.36 | $5.81 | $13.55 | 2026-04-04 11:09:45 |
| TXN-01002470 | Clover | $34.10 | $0.82 | $33.28 | 2026-04-04 11:09:23 |
| TXN-01000120 | DoorDash | $22.50 | $6.75 | $15.75 | 2026-04-04 11:08:51 |
| TXN-01001786 | Toast | $14.81 | $0.39 | $14.42 | 2026-04-04 10:49:31 |
| TXN-01000095 | DoorDash | $24.54 | $7.36 | $17.18 | 2026-04-04 10:49:17 |