Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001305 | GrubHub | $33.93 | $10.18 | $23.75 | 2026-03-11 13:30:01 |
| TXN-01001354 | GrubHub | $34.67 | $10.40 | $24.27 | 2026-03-11 12:37:57 |
| TXN-01001420 | GrubHub | $30.48 | $9.14 | $21.34 | 2026-03-11 12:22:35 |
| TXN-01001266 | GrubHub | $27.08 | $8.12 | $18.96 | 2026-03-11 11:11:35 |
| TXN-01001277 | GrubHub | $30.79 | $9.24 | $21.55 | 2026-03-11 09:22:09 |
| TXN-01001428 | GrubHub | $36.90 | $11.07 | $25.83 | 2026-03-10 22:48:48 |
| TXN-01001488 | GrubHub | $24.91 | $7.47 | $17.44 | 2026-03-10 21:38:59 |
| TXN-01001462 | GrubHub | $19.55 | $5.87 | $13.68 | 2026-03-10 18:09:46 |
| TXN-01001330 | GrubHub | $20.16 | $6.05 | $14.11 | 2026-03-10 17:46:07 |
| TXN-01001293 | GrubHub | $26.36 | $7.91 | $18.45 | 2026-03-10 14:27:49 |
| TXN-01001471 | GrubHub | $40.82 | $12.25 | $28.57 | 2026-03-10 11:46:33 |
| TXN-01001342 | GrubHub | $35.57 | $10.67 | $24.90 | 2026-03-10 11:28:55 |
| TXN-01001506 | GrubHub | $32.02 | $9.61 | $22.41 | 2026-03-09 21:42:57 |
| TXN-01001320 | GrubHub | $23.19 | $6.96 | $16.23 | 2026-03-09 17:56:24 |
| TXN-01001480 | GrubHub | $30.59 | $9.18 | $21.41 | 2026-03-09 17:37:10 |
| TXN-01001317 | GrubHub | $34.41 | $10.32 | $24.09 | 2026-03-09 12:33:19 |
| TXN-01001350 | GrubHub | $35.76 | $10.73 | $25.03 | 2026-03-09 12:28:25 |
| TXN-01001405 | GrubHub | $24.18 | $7.25 | $16.93 | 2026-03-09 12:05:31 |
| TXN-01001374 | GrubHub | $39.75 | $11.92 | $27.83 | 2026-03-09 11:11:10 |
| TXN-01001424 | GrubHub | $39.31 | $11.79 | $27.52 | 2026-03-09 11:03:05 |
| TXN-01001497 | GrubHub | $33.65 | $10.09 | $23.56 | 2026-03-09 10:34:40 |
| TXN-01001275 | GrubHub | $38.09 | $11.43 | $26.66 | 2026-03-08 19:44:52 |
| TXN-01001394 | GrubHub | $30.72 | $9.22 | $21.50 | 2026-03-08 19:12:21 |
| TXN-01001449 | GrubHub | $32.45 | $9.74 | $22.71 | 2026-03-08 18:42:09 |
| TXN-01001388 | GrubHub | $16.14 | $4.84 | $11.30 | 2026-03-08 14:50:07 |