Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002265 | Square | $14.82 | $0.43 | $14.39 | 2026-03-18 13:44:07 |
| TXN-01002028 | Square | $18.73 | $0.54 | $18.19 | 2026-03-18 13:40:40 |
| TXN-01002268 | Square | $37.55 | $1.09 | $36.46 | 2026-03-18 11:45:13 |
| TXN-01002294 | Square | $17.01 | $0.49 | $16.52 | 2026-03-18 10:58:55 |
| TXN-01002167 | Square | $25.57 | $0.74 | $24.83 | 2026-03-18 08:58:37 |
| TXN-01002271 | Square | $31.46 | $0.91 | $30.55 | 2026-03-17 22:42:58 |
| TXN-01002097 | Square | $32.48 | $0.94 | $31.54 | 2026-03-17 19:50:25 |
| TXN-01002243 | Square | $33.12 | $0.96 | $32.16 | 2026-03-17 19:35:55 |
| TXN-01002038 | Square | $27.42 | $0.80 | $26.62 | 2026-03-17 19:25:06 |
| TXN-01002309 | Square | $18.51 | $0.54 | $17.97 | 2026-03-17 19:13:08 |
| TXN-01002192 | Square | $23.13 | $0.67 | $22.46 | 2026-03-17 14:24:35 |
| TXN-01002086 | Square | $32.04 | $0.93 | $31.11 | 2026-03-17 14:22:14 |
| TXN-01002277 | Square | $36.43 | $1.06 | $35.37 | 2026-03-17 14:10:36 |
| TXN-01002108 | Square | $30.57 | $0.89 | $29.68 | 2026-03-17 13:01:36 |
| TXN-01002274 | Square | $26.67 | $0.77 | $25.90 | 2026-03-17 12:59:12 |
| TXN-01002170 | Square | $35.52 | $1.03 | $34.49 | 2026-03-17 12:27:48 |
| TXN-01002116 | Square | $37.11 | $1.08 | $36.03 | 2026-03-17 12:18:42 |
| TXN-01001995 | Square | $27.51 | $0.80 | $26.71 | 2026-03-17 10:44:07 |
| TXN-01002258 | Square | $31.69 | $0.92 | $30.77 | 2026-03-17 10:34:12 |
| TXN-01002255 | Square | $20.22 | $0.59 | $19.63 | 2026-03-17 10:05:21 |
| TXN-01001994 | Square | $34.18 | $0.99 | $33.19 | 2026-03-17 09:47:34 |
| TXN-01002017 | Square | $15.56 | $0.45 | $15.11 | 2026-03-16 21:54:14 |
| TXN-01001971 | Square | $37.10 | $1.08 | $36.02 | 2026-03-16 19:15:53 |
| TXN-01002302 | Square | $16.11 | $0.47 | $15.64 | 2026-03-16 19:02:05 |
| TXN-01001965 | Square | $24.63 | $0.71 | $23.92 | 2026-03-16 18:55:10 |