Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001586 | Toast | $26.75 | $0.70 | $26.05 | 2026-03-23 19:44:52 |
| TXN-01001629 | Toast | $23.71 | $0.62 | $23.09 | 2026-03-23 19:29:59 |
| TXN-01001763 | Toast | $37.13 | $0.97 | $36.16 | 2026-03-23 19:03:55 |
| TXN-01001714 | Toast | $33.93 | $0.88 | $33.05 | 2026-03-23 18:11:24 |
| TXN-01001563 | Toast | $37.25 | $0.97 | $36.28 | 2026-03-23 15:10:42 |
| TXN-01001711 | Toast | $36.80 | $0.96 | $35.84 | 2026-03-23 15:09:49 |
| TXN-01001877 | Toast | $25.12 | $0.65 | $24.47 | 2026-03-23 14:07:10 |
| TXN-01001676 | Toast | $36.16 | $0.94 | $35.22 | 2026-03-23 13:44:23 |
| TXN-01001640 | Toast | $23.47 | $0.61 | $22.86 | 2026-03-23 13:38:32 |
| TXN-01001912 | Toast | $34.04 | $0.89 | $33.15 | 2026-03-23 13:32:10 |
| TXN-01001614 | Toast | $36.36 | $0.95 | $35.41 | 2026-03-23 13:28:47 |
| TXN-01001587 | Toast | $16.35 | $0.43 | $15.92 | 2026-03-23 12:35:48 |
| TXN-01001612 | Toast | $30.73 | $0.80 | $29.93 | 2026-03-23 11:13:33 |
| TXN-01001951 | Toast | $19.10 | $0.50 | $18.60 | 2026-03-23 09:10:35 |
| TXN-01001677 | Toast | $17.34 | $0.45 | $16.89 | 2026-03-22 20:38:33 |
| TXN-01001904 | Toast | $15.21 | $0.40 | $14.81 | 2026-03-22 19:53:48 |
| TXN-01001574 | Toast | $22.96 | $0.60 | $22.36 | 2026-03-22 18:40:22 |
| TXN-01001639 | Toast | $26.92 | $0.70 | $26.22 | 2026-03-22 18:05:32 |
| TXN-01001840 | Toast | $29.83 | $0.78 | $29.05 | 2026-03-22 17:17:38 |
| TXN-01001879 | Toast | $14.47 | $0.38 | $14.09 | 2026-03-22 17:12:18 |
| TXN-01001796 | Toast | $36.55 | $0.95 | $35.60 | 2026-03-22 15:47:08 |
| TXN-01001654 | Toast | $27.42 | $0.71 | $26.71 | 2026-03-22 12:50:00 |
| TXN-01001717 | Toast | $25.81 | $0.67 | $25.14 | 2026-03-22 12:42:31 |
| TXN-01001751 | Toast | $31.81 | $0.83 | $30.98 | 2026-03-22 12:40:34 |
| TXN-01001515 | Toast | $20.35 | $0.53 | $19.82 | 2026-03-22 10:59:12 |