Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001449 | GrubHub | $32.45 | $9.74 | $22.71 | 2026-03-08 18:42:09 |
| TXN-01002468 | Clover | $23.06 | $0.55 | $22.51 | 2026-03-08 18:27:23 |
| TXN-01001166 | UberEats | $33.81 | $10.14 | $23.67 | 2026-03-08 18:24:37 |
| TXN-01001151 | UberEats | $29.37 | $8.81 | $20.56 | 2026-03-08 18:16:15 |
| TXN-01000000 | DoorDash | $32.53 | $9.76 | $22.77 | 2026-03-08 18:15:14 |
| TXN-01001139 | UberEats | $21.25 | $6.38 | $14.87 | 2026-03-08 18:04:58 |
| TXN-01002300 | Square | $30.69 | $0.89 | $29.80 | 2026-03-08 17:51:20 |
| TXN-01002291 | Square | $26.23 | $0.76 | $25.47 | 2026-03-08 17:36:30 |
| TXN-01000034 | DoorDash | $29.73 | $8.92 | $20.81 | 2026-03-08 17:31:01 |
| TXN-01001728 | Toast | $21.69 | $0.56 | $21.13 | 2026-03-08 17:08:53 |
| TXN-01000101 | DoorDash | $34.32 | $10.30 | $24.02 | 2026-03-08 16:51:34 |
| TXN-01001835 | Toast | $19.10 | $0.50 | $18.60 | 2026-03-08 16:36:11 |
| TXN-01002272 | Square | $34.36 | $1.00 | $33.36 | 2026-03-08 16:21:27 |
| TXN-01001812 | Toast | $25.00 | $0.65 | $24.35 | 2026-03-08 15:55:20 |
| TXN-01001388 | GrubHub | $16.14 | $4.84 | $11.30 | 2026-03-08 14:50:07 |
| TXN-01002040 | Square | $29.83 | $0.87 | $28.96 | 2026-03-08 14:29:50 |
| TXN-01000480 | DoorDash | $18.92 | $5.68 | $13.24 | 2026-03-08 14:26:09 |
| TXN-01001584 | Toast | $27.77 | $0.72 | $27.05 | 2026-03-08 14:02:02 |
| TXN-01001020 | UberEats | $37.84 | $11.35 | $26.49 | 2026-03-08 13:45:59 |
| TXN-01000136 | DoorDash | $27.30 | $8.19 | $19.11 | 2026-03-08 13:42:43 |
| TXN-01002025 | Square | $24.77 | $0.72 | $24.05 | 2026-03-08 13:21:05 |
| TXN-01000108 | DoorDash | $30.18 | $9.05 | $21.13 | 2026-03-08 13:13:27 |
| TXN-01001974 | Square | $34.69 | $1.01 | $33.68 | 2026-03-08 13:11:26 |
| TXN-01000089 | DoorDash | $38.75 | $11.62 | $27.13 | 2026-03-08 12:59:21 |
| TXN-01001313 | GrubHub | $38.31 | $11.49 | $26.82 | 2026-03-08 12:56:41 |