Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001457 | GrubHub | $23.35 | $7.00 | $16.35 | 2026-03-08 12:44:37 |
| TXN-01001613 | Toast | $36.85 | $0.96 | $35.89 | 2026-03-08 12:43:34 |
| TXN-01002169 | Square | $28.10 | $0.81 | $27.29 | 2026-03-08 12:39:48 |
| TXN-01000889 | UberEats | $31.55 | $9.46 | $22.09 | 2026-03-08 12:38:51 |
| TXN-01001985 | Square | $35.93 | $1.04 | $34.89 | 2026-03-08 12:37:43 |
| TXN-01001219 | UberEats | $27.37 | $8.21 | $19.16 | 2026-03-08 12:09:00 |
| TXN-01002115 | Square | $28.48 | $0.83 | $27.65 | 2026-03-08 12:04:58 |
| TXN-01000097 | DoorDash | $24.61 | $7.38 | $17.23 | 2026-03-08 11:16:11 |
| TXN-01002406 | Clover | $18.97 | $0.46 | $18.51 | 2026-03-08 11:13:37 |
| TXN-01001541 | Toast | $29.57 | $0.77 | $28.80 | 2026-03-08 11:03:57 |
| TXN-01001687 | Toast | $30.09 | $0.78 | $29.31 | 2026-03-08 10:54:47 |
| TXN-01001839 | Toast | $21.76 | $0.57 | $21.19 | 2026-03-08 10:53:45 |
| TXN-01002180 | Square | $24.62 | $0.71 | $23.91 | 2026-03-08 10:31:04 |
| TXN-01002321 | Clover | $19.42 | $0.47 | $18.95 | 2026-03-08 10:14:24 |
| TXN-01000114 | DoorDash | $21.22 | $6.37 | $14.85 | 2026-03-08 09:30:39 |
| TXN-01000279 | DoorDash | $31.45 | $9.43 | $22.02 | 2026-03-08 09:21:15 |
| TXN-01000934 | UberEats | $32.90 | $9.87 | $23.03 | 2026-03-08 09:07:26 |
| TXN-01001535 | Toast | $33.48 | $0.87 | $32.61 | 2026-03-08 09:03:21 |
| TXN-01000587 | DoorDash | $30.28 | $9.08 | $21.20 | 2026-03-08 08:46:17 |
| TXN-01001205 | UberEats | $20.10 | $6.03 | $14.07 | 2026-03-08 07:52:48 |