Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000345 | DoorDash | $38.31 | $11.49 | $26.82 | 2026-04-04 10:38:32 |
| TXN-01000424 | DoorDash | $19.25 | $5.77 | $13.48 | 2026-04-04 10:11:57 |
| TXN-01002052 | Square | $34.04 | $0.99 | $33.05 | 2026-04-04 09:22:12 |
| TXN-01000948 | UberEats | $37.00 | $11.10 | $25.90 | 2026-04-04 09:18:23 |
| TXN-01000437 | DoorDash | $29.02 | $8.71 | $20.31 | 2026-04-04 09:07:33 |
| TXN-01001191 | UberEats | $20.40 | $6.12 | $14.28 | 2026-04-04 08:46:15 |
| TXN-01002462 | Clover | $14.07 | $0.34 | $13.73 | 2026-04-04 08:35:30 |
| TXN-01000444 | DoorDash | $17.16 | $5.15 | $12.01 | 2026-04-04 08:02:41 |
| TXN-01000005 | DoorDash | $23.25 | $6.97 | $16.28 | 2026-04-04 07:51:10 |
| TXN-01001321 | GrubHub | $38.98 | $11.69 | $27.29 | 2026-04-03 23:35:17 |
| TXN-01002344 | Clover | $36.82 | $0.88 | $35.94 | 2026-04-03 23:33:43 |
| TXN-01001456 | GrubHub | $34.18 | $10.25 | $23.93 | 2026-04-03 22:07:55 |
| TXN-01001039 | UberEats | $27.29 | $8.19 | $19.10 | 2026-04-03 21:47:43 |
| TXN-01000360 | DoorDash | $33.32 | $10.00 | $23.32 | 2026-04-03 21:43:58 |
| TXN-01001616 | Toast | $33.25 | $0.86 | $32.39 | 2026-04-03 21:41:21 |
| TXN-01001547 | Toast | $17.30 | $0.45 | $16.85 | 2026-04-03 21:13:48 |
| TXN-01001331 | GrubHub | $20.83 | $6.25 | $14.58 | 2026-04-03 20:46:01 |
| TXN-01002443 | Clover | $35.22 | $0.85 | $34.37 | 2026-04-03 20:31:10 |
| TXN-01000215 | DoorDash | $21.87 | $6.56 | $15.31 | 2026-04-03 20:29:07 |
| TXN-01001799 | Toast | $35.03 | $0.91 | $34.12 | 2026-04-03 20:14:01 |
| TXN-01002425 | Clover | $25.03 | $0.60 | $24.43 | 2026-04-03 20:12:36 |
| TXN-01000635 | DoorDash | $33.91 | $10.17 | $23.74 | 2026-04-03 19:50:26 |
| TXN-01000985 | UberEats | $21.64 | $6.49 | $15.15 | 2026-04-03 19:45:21 |
| TXN-01002007 | Square | $23.28 | $0.68 | $22.60 | 2026-04-03 19:44:00 |
| TXN-01000604 | DoorDash | $22.28 | $6.68 | $15.60 | 2026-04-03 19:43:57 |