Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000050 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-03-28 10:25:46 |
| TXN-01000446 | DoorDash | $26.81 | $8.04 | $18.77 | 2026-03-28 09:56:40 |
| TXN-01000255 | DoorDash | $39.32 | $11.80 | $27.52 | 2026-03-28 09:50:28 |
| TXN-01000044 | DoorDash | $17.92 | $5.38 | $12.54 | 2026-03-28 09:04:57 |
| TXN-01000409 | DoorDash | $18.13 | $5.44 | $12.69 | 2026-03-27 23:11:34 |
| TXN-01000608 | DoorDash | $31.65 | $9.49 | $22.16 | 2026-03-27 21:25:49 |
| TXN-01000628 | DoorDash | $23.82 | $7.15 | $16.67 | 2026-03-27 21:12:30 |
| TXN-01000010 | DoorDash | $37.42 | $11.23 | $26.19 | 2026-03-27 20:23:36 |
| TXN-01000513 | DoorDash | $21.06 | $6.32 | $14.74 | 2026-03-27 19:57:25 |
| TXN-01000546 | DoorDash | $33.07 | $9.92 | $23.15 | 2026-03-27 19:56:56 |
| TXN-01000087 | DoorDash | $38.58 | $11.57 | $27.01 | 2026-03-27 18:59:59 |
| TXN-01000109 | DoorDash | $36.29 | $10.89 | $25.40 | 2026-03-27 18:29:28 |
| TXN-01000471 | DoorDash | $20.28 | $6.08 | $14.20 | 2026-03-27 18:19:37 |
| TXN-01000411 | DoorDash | $23.98 | $7.19 | $16.79 | 2026-03-27 18:10:44 |
| TXN-01000465 | DoorDash | $37.31 | $11.19 | $26.12 | 2026-03-27 18:07:08 |
| TXN-01000358 | DoorDash | $26.17 | $7.85 | $18.32 | 2026-03-27 18:05:19 |
| TXN-01000585 | DoorDash | $25.69 | $7.71 | $17.98 | 2026-03-27 17:59:39 |
| TXN-01000624 | DoorDash | $32.16 | $9.65 | $22.51 | 2026-03-27 17:29:06 |
| TXN-01000138 | DoorDash | $19.38 | $5.81 | $13.57 | 2026-03-27 16:58:25 |
| TXN-01000441 | DoorDash | $32.16 | $9.65 | $22.51 | 2026-03-27 16:32:41 |
| TXN-01000638 | DoorDash | $27.64 | $8.29 | $19.35 | 2026-03-27 15:25:34 |
| TXN-01000348 | DoorDash | $20.94 | $6.28 | $14.66 | 2026-03-27 15:09:03 |
| TXN-01000319 | DoorDash | $27.00 | $8.10 | $18.90 | 2026-03-27 14:17:13 |
| TXN-01000443 | DoorDash | $34.62 | $10.39 | $24.23 | 2026-03-27 13:59:36 |
| TXN-01000253 | DoorDash | $32.46 | $9.74 | $22.72 | 2026-03-27 12:48:46 |