Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002014 | Square | $16.66 | $0.48 | $16.18 | 2026-03-16 17:31:10 |
| TXN-01001983 | Square | $36.78 | $1.07 | $35.71 | 2026-03-16 10:29:35 |
| TXN-01002031 | Square | $16.59 | $0.48 | $16.11 | 2026-03-15 21:53:03 |
| TXN-01002251 | Square | $21.99 | $0.64 | $21.35 | 2026-03-15 21:49:59 |
| TXN-01002178 | Square | $36.02 | $1.04 | $34.98 | 2026-03-15 19:44:46 |
| TXN-01002248 | Square | $32.39 | $0.94 | $31.45 | 2026-03-15 18:42:30 |
| TXN-01002058 | Square | $14.09 | $0.41 | $13.68 | 2026-03-15 18:29:39 |
| TXN-01001999 | Square | $24.87 | $0.72 | $24.15 | 2026-03-15 18:20:21 |
| TXN-01002100 | Square | $23.54 | $0.68 | $22.86 | 2026-03-15 18:13:30 |
| TXN-01002223 | Square | $14.71 | $0.43 | $14.28 | 2026-03-15 15:43:48 |
| TXN-01002183 | Square | $36.36 | $1.05 | $35.31 | 2026-03-15 15:27:46 |
| TXN-01002185 | Square | $18.23 | $0.53 | $17.70 | 2026-03-15 13:36:28 |
| TXN-01002245 | Square | $29.90 | $0.87 | $29.03 | 2026-03-15 12:10:48 |
| TXN-01002177 | Square | $21.95 | $0.64 | $21.31 | 2026-03-15 12:03:58 |
| TXN-01002092 | Square | $20.63 | $0.60 | $20.03 | 2026-03-15 10:04:23 |
| TXN-01002075 | Square | $17.57 | $0.51 | $17.06 | 2026-03-15 09:50:17 |
| TXN-01002013 | Square | $19.02 | $0.55 | $18.47 | 2026-03-14 22:40:25 |
| TXN-01002134 | Square | $31.34 | $0.91 | $30.43 | 2026-03-14 20:26:48 |
| TXN-01002074 | Square | $28.78 | $0.83 | $27.95 | 2026-03-14 19:18:50 |
| TXN-01002315 | Square | $30.72 | $0.89 | $29.83 | 2026-03-14 18:36:42 |
| TXN-01002156 | Square | $27.49 | $0.80 | $26.69 | 2026-03-14 17:59:34 |
| TXN-01002310 | Square | $28.45 | $0.83 | $27.62 | 2026-03-14 17:17:08 |
| TXN-01002112 | Square | $26.83 | $0.78 | $26.05 | 2026-03-14 15:21:36 |
| TXN-01002083 | Square | $19.27 | $0.56 | $18.71 | 2026-03-14 14:15:25 |
| TXN-01002159 | Square | $14.29 | $0.41 | $13.88 | 2026-03-14 14:04:42 |