Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001721 | Toast | $23.03 | $0.60 | $22.43 | 2026-03-22 09:11:35 |
| TXN-01001947 | Toast | $25.97 | $0.68 | $25.29 | 2026-03-21 23:44:59 |
| TXN-01001765 | Toast | $35.61 | $0.93 | $34.68 | 2026-03-21 20:42:42 |
| TXN-01001944 | Toast | $16.21 | $0.42 | $15.79 | 2026-03-21 20:30:13 |
| TXN-01001787 | Toast | $25.31 | $0.66 | $24.65 | 2026-03-21 20:21:45 |
| TXN-01001911 | Toast | $24.54 | $0.64 | $23.90 | 2026-03-21 19:00:15 |
| TXN-01001681 | Toast | $37.55 | $0.98 | $36.57 | 2026-03-21 18:50:07 |
| TXN-01001760 | Toast | $37.79 | $0.98 | $36.81 | 2026-03-21 18:02:12 |
| TXN-01001755 | Toast | $21.21 | $0.55 | $20.66 | 2026-03-21 14:55:53 |
| TXN-01001523 | Toast | $25.78 | $0.67 | $25.11 | 2026-03-21 14:46:49 |
| TXN-01001731 | Toast | $37.81 | $0.98 | $36.83 | 2026-03-21 13:42:15 |
| TXN-01001642 | Toast | $31.18 | $0.81 | $30.37 | 2026-03-21 13:23:00 |
| TXN-01001517 | Toast | $26.98 | $0.70 | $26.28 | 2026-03-21 12:41:06 |
| TXN-01001740 | Toast | $22.72 | $0.59 | $22.13 | 2026-03-21 12:40:54 |
| TXN-01001549 | Toast | $17.39 | $0.45 | $16.94 | 2026-03-21 11:23:35 |
| TXN-01001888 | Toast | $24.76 | $0.64 | $24.12 | 2026-03-21 08:18:46 |
| TXN-01001919 | Toast | $22.12 | $0.58 | $21.54 | 2026-03-20 22:10:27 |
| TXN-01001892 | Toast | $31.35 | $0.82 | $30.53 | 2026-03-20 21:53:43 |
| TXN-01001766 | Toast | $35.26 | $0.92 | $34.34 | 2026-03-20 21:46:53 |
| TXN-01001782 | Toast | $14.19 | $0.37 | $13.82 | 2026-03-20 20:58:16 |
| TXN-01001870 | Toast | $25.04 | $0.65 | $24.39 | 2026-03-20 20:47:38 |
| TXN-01001813 | Toast | $37.39 | $0.97 | $36.42 | 2026-03-20 18:45:24 |
| TXN-01001883 | Toast | $14.89 | $0.39 | $14.50 | 2026-03-20 15:37:46 |
| TXN-01001695 | Toast | $34.03 | $0.88 | $33.15 | 2026-03-20 14:32:14 |
| TXN-01001710 | Toast | $29.45 | $0.77 | $28.68 | 2026-03-20 13:42:38 |