Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000627 | DoorDash | $27.17 | $8.15 | $19.02 | 2026-04-03 19:38:08 |
| TXN-01000200 | DoorDash | $40.82 | $12.25 | $28.57 | 2026-04-03 19:37:01 |
| TXN-01001525 | Toast | $36.90 | $0.96 | $35.94 | 2026-04-03 19:07:36 |
| TXN-01000787 | UberEats | $39.36 | $11.81 | $27.55 | 2026-04-03 19:07:02 |
| TXN-01001371 | GrubHub | $32.26 | $9.68 | $22.58 | 2026-04-03 19:03:11 |
| TXN-01001304 | GrubHub | $19.90 | $5.97 | $13.93 | 2026-04-03 19:00:21 |
| TXN-01001038 | UberEats | $21.38 | $6.41 | $14.97 | 2026-04-03 18:47:49 |
| TXN-01002154 | Square | $33.13 | $0.96 | $32.17 | 2026-04-03 18:46:10 |
| TXN-01001940 | Toast | $30.01 | $0.78 | $29.23 | 2026-04-03 18:43:08 |
| TXN-01002005 | Square | $35.42 | $1.03 | $34.39 | 2026-04-03 18:43:07 |
| TXN-01001960 | Toast | $23.06 | $0.60 | $22.46 | 2026-04-03 18:38:08 |
| TXN-01000884 | UberEats | $22.75 | $6.83 | $15.92 | 2026-04-03 18:18:01 |
| TXN-01000249 | DoorDash | $16.66 | $5.00 | $11.66 | 2026-04-03 18:17:00 |
| TXN-01001222 | UberEats | $24.59 | $7.38 | $17.21 | 2026-04-03 18:09:03 |
| TXN-01001114 | UberEats | $39.43 | $11.83 | $27.60 | 2026-04-03 18:06:27 |
| TXN-01000311 | DoorDash | $39.98 | $11.99 | $27.99 | 2026-04-03 18:01:11 |
| TXN-01001957 | Toast | $19.17 | $0.50 | $18.67 | 2026-04-03 18:00:07 |
| TXN-01000857 | UberEats | $27.29 | $8.19 | $19.10 | 2026-04-03 17:53:38 |
| TXN-01000125 | DoorDash | $35.42 | $10.63 | $24.79 | 2026-04-03 17:49:49 |
| TXN-01002098 | Square | $36.70 | $1.06 | $35.64 | 2026-04-03 17:41:00 |
| TXN-01001260 | GrubHub | $34.31 | $10.29 | $24.02 | 2026-04-03 17:33:02 |
| TXN-01001157 | UberEats | $37.56 | $11.27 | $26.29 | 2026-04-03 17:09:49 |
| TXN-01000152 | DoorDash | $31.32 | $9.40 | $21.92 | 2026-04-03 17:06:44 |
| TXN-01001690 | Toast | $15.64 | $0.41 | $15.23 | 2026-04-03 17:00:33 |
| TXN-01002296 | Square | $23.45 | $0.68 | $22.77 | 2026-04-03 16:51:33 |