Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002147 | Square | $30.20 | $0.88 | $29.32 | 2026-03-14 14:03:53 |
| TXN-01002139 | Square | $23.58 | $0.68 | $22.90 | 2026-03-14 14:00:16 |
| TXN-01002093 | Square | $14.92 | $0.43 | $14.49 | 2026-03-14 13:43:21 |
| TXN-01002186 | Square | $37.23 | $1.08 | $36.15 | 2026-03-14 12:50:30 |
| TXN-01002010 | Square | $31.02 | $0.90 | $30.12 | 2026-03-14 10:39:40 |
| TXN-01002235 | Square | $23.92 | $0.69 | $23.23 | 2026-03-14 07:40:52 |
| TXN-01002143 | Square | $34.20 | $0.99 | $33.21 | 2026-03-13 19:38:06 |
| TXN-01002209 | Square | $35.02 | $1.02 | $34.00 | 2026-03-13 19:16:44 |
| TXN-01002184 | Square | $25.21 | $0.73 | $24.48 | 2026-03-13 18:15:27 |
| TXN-01002217 | Square | $18.23 | $0.53 | $17.70 | 2026-03-13 18:12:31 |
| TXN-01002182 | Square | $17.01 | $0.49 | $16.52 | 2026-03-13 17:53:50 |
| TXN-01002295 | Square | $33.09 | $0.96 | $32.13 | 2026-03-13 14:44:01 |
| TXN-01002129 | Square | $33.44 | $0.97 | $32.47 | 2026-03-13 14:11:57 |
| TXN-01002064 | Square | $18.75 | $0.54 | $18.21 | 2026-03-13 12:16:46 |
| TXN-01002163 | Square | $34.41 | $1.00 | $33.41 | 2026-03-13 12:06:38 |
| TXN-01002146 | Square | $24.58 | $0.71 | $23.87 | 2026-03-13 12:02:57 |
| TXN-01002016 | Square | $28.47 | $0.83 | $27.64 | 2026-03-13 10:08:47 |
| TXN-01002158 | Square | $22.56 | $0.65 | $21.91 | 2026-03-13 08:41:20 |
| TXN-01002241 | Square | $18.68 | $0.54 | $18.14 | 2026-03-12 20:56:36 |
| TXN-01002262 | Square | $25.05 | $0.73 | $24.32 | 2026-03-12 19:18:53 |
| TXN-01002306 | Square | $26.82 | $0.78 | $26.04 | 2026-03-12 17:44:20 |
| TXN-01002301 | Square | $16.95 | $0.49 | $16.46 | 2026-03-12 17:41:10 |
| TXN-01002119 | Square | $37.75 | $1.09 | $36.66 | 2026-03-12 16:30:47 |
| TXN-01002191 | Square | $28.28 | $0.82 | $27.46 | 2026-03-12 16:11:16 |
| TXN-01002067 | Square | $33.95 | $0.98 | $32.97 | 2026-03-12 13:50:56 |