Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001521 | Toast | $14.91 | $0.39 | $14.52 | 2026-03-20 12:44:21 |
| TXN-01001652 | Toast | $18.46 | $0.48 | $17.98 | 2026-03-20 12:31:02 |
| TXN-01001917 | Toast | $33.07 | $0.86 | $32.21 | 2026-03-19 21:28:09 |
| TXN-01001604 | Toast | $19.41 | $0.50 | $18.91 | 2026-03-19 20:32:43 |
| TXN-01001893 | Toast | $29.66 | $0.77 | $28.89 | 2026-03-19 19:51:54 |
| TXN-01001913 | Toast | $16.05 | $0.42 | $15.63 | 2026-03-19 18:26:23 |
| TXN-01001945 | Toast | $24.71 | $0.64 | $24.07 | 2026-03-19 18:25:37 |
| TXN-01001898 | Toast | $35.14 | $0.91 | $34.23 | 2026-03-19 18:11:52 |
| TXN-01001853 | Toast | $24.14 | $0.63 | $23.51 | 2026-03-19 17:27:40 |
| TXN-01001838 | Toast | $16.93 | $0.44 | $16.49 | 2026-03-19 17:06:53 |
| TXN-01001531 | Toast | $29.13 | $0.76 | $28.37 | 2026-03-19 15:56:40 |
| TXN-01001599 | Toast | $16.66 | $0.43 | $16.23 | 2026-03-19 15:02:23 |
| TXN-01001889 | Toast | $18.61 | $0.48 | $18.13 | 2026-03-19 14:32:14 |
| TXN-01001643 | Toast | $20.83 | $0.54 | $20.29 | 2026-03-19 13:28:55 |
| TXN-01001526 | Toast | $26.85 | $0.70 | $26.15 | 2026-03-19 13:19:25 |
| TXN-01001627 | Toast | $21.61 | $0.56 | $21.05 | 2026-03-19 11:28:34 |
| TXN-01001514 | Toast | $23.19 | $0.60 | $22.59 | 2026-03-18 23:16:52 |
| TXN-01001937 | Toast | $14.13 | $0.37 | $13.76 | 2026-03-18 22:51:47 |
| TXN-01001842 | Toast | $36.82 | $0.96 | $35.86 | 2026-03-18 21:46:58 |
| TXN-01001841 | Toast | $29.79 | $0.77 | $29.02 | 2026-03-18 21:41:39 |
| TXN-01001671 | Toast | $25.64 | $0.67 | $24.97 | 2026-03-18 20:10:06 |
| TXN-01001924 | Toast | $31.32 | $0.81 | $30.51 | 2026-03-18 20:00:52 |
| TXN-01001901 | Toast | $25.67 | $0.67 | $25.00 | 2026-03-18 19:49:02 |
| TXN-01001545 | Toast | $18.86 | $0.49 | $18.37 | 2026-03-18 19:47:43 |
| TXN-01001617 | Toast | $23.88 | $0.62 | $23.26 | 2026-03-18 18:50:20 |