Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001607 | Toast | $26.77 | $0.70 | $26.07 | 2026-04-03 16:18:28 |
| TXN-01000578 | DoorDash | $22.71 | $6.81 | $15.90 | 2026-04-03 15:46:41 |
| TXN-01000472 | DoorDash | $24.74 | $7.42 | $17.32 | 2026-04-03 15:31:45 |
| TXN-01001489 | GrubHub | $37.22 | $11.17 | $26.05 | 2026-04-03 15:26:49 |
| TXN-01000840 | UberEats | $30.79 | $9.24 | $21.55 | 2026-04-03 15:03:23 |
| TXN-01001008 | UberEats | $16.93 | $5.08 | $11.85 | 2026-04-03 14:39:55 |
| TXN-01001700 | Toast | $30.49 | $0.79 | $29.70 | 2026-04-03 14:35:26 |
| TXN-01000703 | DoorDash | $32.19 | $9.66 | $22.53 | 2026-04-03 14:07:59 |
| TXN-01001581 | Toast | $28.20 | $0.73 | $27.47 | 2026-04-03 14:00:46 |
| TXN-01000591 | DoorDash | $29.63 | $8.89 | $20.74 | 2026-04-03 13:50:25 |
| TXN-01002006 | Square | $22.47 | $0.65 | $21.82 | 2026-04-03 13:38:22 |
| TXN-01000672 | DoorDash | $19.61 | $5.88 | $13.73 | 2026-04-03 13:35:32 |
| TXN-01001759 | Toast | $19.89 | $0.52 | $19.37 | 2026-04-03 13:31:35 |
| TXN-01001880 | Toast | $27.67 | $0.72 | $26.95 | 2026-04-03 13:21:00 |
| TXN-01001211 | UberEats | $32.70 | $9.81 | $22.89 | 2026-04-03 13:16:05 |
| TXN-01001261 | GrubHub | $34.97 | $10.49 | $24.48 | 2026-04-03 13:13:33 |
| TXN-01001178 | UberEats | $17.64 | $5.29 | $12.35 | 2026-04-03 12:53:40 |
| TXN-01001427 | GrubHub | $24.13 | $7.24 | $16.89 | 2026-04-03 12:48:42 |
| TXN-01000374 | DoorDash | $40.93 | $12.28 | $28.65 | 2026-04-03 12:38:08 |
| TXN-01002478 | Clover | $27.30 | $0.66 | $26.64 | 2026-04-03 12:36:32 |
| TXN-01000971 | UberEats | $25.83 | $7.75 | $18.08 | 2026-04-03 12:29:28 |
| TXN-01001224 | UberEats | $21.04 | $6.31 | $14.73 | 2026-04-03 12:24:53 |
| TXN-01001823 | Toast | $34.92 | $0.91 | $34.01 | 2026-04-03 12:23:59 |
| TXN-01000563 | DoorDash | $29.87 | $8.96 | $20.91 | 2026-04-03 12:17:24 |
| TXN-01002066 | Square | $14.52 | $0.42 | $14.10 | 2026-04-03 12:06:01 |