Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002172 | Square | $21.12 | $0.61 | $20.51 | 2026-03-12 13:41:02 |
| TXN-01002047 | Square | $15.06 | $0.44 | $14.62 | 2026-03-12 13:27:32 |
| TXN-01002174 | Square | $35.06 | $1.02 | $34.04 | 2026-03-12 12:41:50 |
| TXN-01002205 | Square | $36.66 | $1.06 | $35.60 | 2026-03-12 12:38:37 |
| TXN-01002213 | Square | $22.27 | $0.65 | $21.62 | 2026-03-12 12:13:59 |
| TXN-01002062 | Square | $27.31 | $0.79 | $26.52 | 2026-03-12 12:12:40 |
| TXN-01002049 | Square | $26.99 | $0.78 | $26.21 | 2026-03-12 11:19:38 |
| TXN-01002051 | Square | $29.78 | $0.86 | $28.92 | 2026-03-12 09:32:52 |
| TXN-01002232 | Square | $35.31 | $1.02 | $34.29 | 2026-03-12 08:07:55 |
| TXN-01002221 | Square | $35.91 | $1.04 | $34.87 | 2026-03-11 20:10:05 |
| TXN-01002162 | Square | $37.59 | $1.09 | $36.50 | 2026-03-11 18:50:59 |
| TXN-01001970 | Square | $35.52 | $1.03 | $34.49 | 2026-03-11 18:34:11 |
| TXN-01002240 | Square | $30.79 | $0.89 | $29.90 | 2026-03-11 18:18:38 |
| TXN-01002212 | Square | $34.87 | $1.01 | $33.86 | 2026-03-11 17:49:51 |
| TXN-01002144 | Square | $18.25 | $0.53 | $17.72 | 2026-03-11 16:25:10 |
| TXN-01001976 | Square | $16.75 | $0.49 | $16.26 | 2026-03-11 16:18:09 |
| TXN-01002290 | Square | $16.80 | $0.49 | $16.31 | 2026-03-11 15:42:58 |
| TXN-01002218 | Square | $18.37 | $0.53 | $17.84 | 2026-03-11 14:52:13 |
| TXN-01002261 | Square | $28.18 | $0.82 | $27.36 | 2026-03-11 13:34:54 |
| TXN-01002043 | Square | $28.11 | $0.82 | $27.29 | 2026-03-11 11:38:45 |
| TXN-01002215 | Square | $25.80 | $0.75 | $25.05 | 2026-03-11 10:44:26 |
| TXN-01002034 | Square | $27.89 | $0.81 | $27.08 | 2026-03-10 22:58:02 |
| TXN-01002190 | Square | $24.26 | $0.70 | $23.56 | 2026-03-10 18:58:19 |
| TXN-01002314 | Square | $26.86 | $0.78 | $26.08 | 2026-03-10 17:17:40 |
| TXN-01002193 | Square | $28.54 | $0.83 | $27.71 | 2026-03-10 13:45:30 |