Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001565 | Toast | $24.43 | $0.64 | $23.79 | 2026-03-18 17:56:48 |
| TXN-01001764 | Toast | $35.52 | $0.92 | $34.60 | 2026-03-18 17:55:04 |
| TXN-01001737 | Toast | $27.69 | $0.72 | $26.97 | 2026-03-18 17:51:31 |
| TXN-01001625 | Toast | $16.81 | $0.44 | $16.37 | 2026-03-18 17:28:16 |
| TXN-01001793 | Toast | $29.08 | $0.76 | $28.32 | 2026-03-18 17:07:10 |
| TXN-01001964 | Toast | $35.61 | $0.93 | $34.68 | 2026-03-18 16:42:56 |
| TXN-01001730 | Toast | $35.39 | $0.92 | $34.47 | 2026-03-18 13:27:22 |
| TXN-01001715 | Toast | $28.51 | $0.74 | $27.77 | 2026-03-18 11:39:39 |
| TXN-01001678 | Toast | $32.33 | $0.84 | $31.49 | 2026-03-18 11:19:01 |
| TXN-01001734 | Toast | $14.47 | $0.38 | $14.09 | 2026-03-18 09:42:55 |
| TXN-01001837 | Toast | $16.26 | $0.42 | $15.84 | 2026-03-18 08:43:43 |
| TXN-01001954 | Toast | $16.83 | $0.44 | $16.39 | 2026-03-17 23:19:18 |
| TXN-01001818 | Toast | $28.87 | $0.75 | $28.12 | 2026-03-17 22:42:23 |
| TXN-01001810 | Toast | $17.50 | $0.45 | $17.05 | 2026-03-17 22:15:39 |
| TXN-01001655 | Toast | $17.70 | $0.46 | $17.24 | 2026-03-17 21:53:40 |
| TXN-01001653 | Toast | $33.75 | $0.88 | $32.87 | 2026-03-17 19:19:31 |
| TXN-01001530 | Toast | $29.86 | $0.78 | $29.08 | 2026-03-17 18:57:06 |
| TXN-01001807 | Toast | $32.77 | $0.85 | $31.92 | 2026-03-17 18:24:08 |
| TXN-01001619 | Toast | $24.69 | $0.64 | $24.05 | 2026-03-17 17:57:50 |
| TXN-01001871 | Toast | $31.42 | $0.82 | $30.60 | 2026-03-17 17:39:23 |
| TXN-01001859 | Toast | $26.55 | $0.69 | $25.86 | 2026-03-17 17:35:04 |
| TXN-01001699 | Toast | $16.78 | $0.44 | $16.34 | 2026-03-17 14:47:19 |
| TXN-01001595 | Toast | $26.74 | $0.70 | $26.04 | 2026-03-17 14:17:44 |
| TXN-01001844 | Toast | $33.24 | $0.86 | $32.38 | 2026-03-17 13:03:47 |
| TXN-01001833 | Toast | $18.89 | $0.49 | $18.40 | 2026-03-17 12:10:47 |