Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001129 | UberEats | $36.77 | $11.03 | $25.74 | 2026-04-03 11:59:38 |
| TXN-01000259 | DoorDash | $39.58 | $11.87 | $27.71 | 2026-04-03 11:58:52 |
| TXN-01001910 | Toast | $22.73 | $0.59 | $22.14 | 2026-04-03 11:54:12 |
| TXN-01001070 | UberEats | $23.31 | $6.99 | $16.32 | 2026-04-03 11:34:12 |
| TXN-01001133 | UberEats | $40.40 | $12.12 | $28.28 | 2026-04-03 11:31:28 |
| TXN-01002347 | Clover | $15.80 | $0.38 | $15.42 | 2026-04-03 11:22:03 |
| TXN-01001492 | GrubHub | $22.89 | $6.87 | $16.02 | 2026-04-03 11:10:29 |
| TXN-01002206 | Square | $36.84 | $1.07 | $35.77 | 2026-04-03 11:07:49 |
| TXN-01001110 | UberEats | $31.61 | $9.48 | $22.13 | 2026-04-03 07:49:43 |
| TXN-01002453 | Clover | $31.31 | $0.75 | $30.56 | 2026-04-02 22:52:04 |
| TXN-01000572 | DoorDash | $28.08 | $8.42 | $19.66 | 2026-04-02 22:30:48 |
| TXN-01001012 | UberEats | $26.06 | $7.82 | $18.24 | 2026-04-02 22:20:35 |
| TXN-01001988 | Square | $26.01 | $0.75 | $25.26 | 2026-04-02 21:23:34 |
| TXN-01000589 | DoorDash | $33.42 | $10.03 | $23.39 | 2026-04-02 21:11:06 |
| TXN-01000626 | DoorDash | $32.04 | $9.61 | $22.43 | 2026-04-02 20:28:21 |
| TXN-01000349 | DoorDash | $27.68 | $8.30 | $19.38 | 2026-04-02 20:21:45 |
| TXN-01002322 | Clover | $36.84 | $0.88 | $35.96 | 2026-04-02 20:11:33 |
| TXN-01000371 | DoorDash | $22.25 | $6.67 | $15.58 | 2026-04-02 19:57:53 |
| TXN-01002044 | Square | $15.62 | $0.45 | $15.17 | 2026-04-02 19:57:36 |
| TXN-01000192 | DoorDash | $39.84 | $11.95 | $27.89 | 2026-04-02 19:37:42 |
| TXN-01001785 | Toast | $21.61 | $0.56 | $21.05 | 2026-04-02 19:26:50 |
| TXN-01000220 | DoorDash | $23.20 | $6.96 | $16.24 | 2026-04-02 19:21:59 |
| TXN-01000832 | UberEats | $27.70 | $8.31 | $19.39 | 2026-04-02 19:18:01 |
| TXN-01000742 | UberEats | $29.54 | $8.86 | $20.68 | 2026-04-02 19:16:10 |
| TXN-01002506 | Clover | $34.82 | $0.84 | $33.98 | 2026-04-02 19:05:31 |