Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002090 | Square | $20.37 | $0.59 | $19.78 | 2026-03-10 13:05:18 |
| TXN-01002078 | Square | $29.92 | $0.87 | $29.05 | 2026-03-10 11:24:48 |
| TXN-01002171 | Square | $19.85 | $0.58 | $19.27 | 2026-03-10 10:23:31 |
| TXN-01002150 | Square | $28.36 | $0.82 | $27.54 | 2026-03-09 19:49:12 |
| TXN-01002219 | Square | $18.46 | $0.54 | $17.92 | 2026-03-09 18:51:48 |
| TXN-01001978 | Square | $30.29 | $0.88 | $29.41 | 2026-03-09 17:20:11 |
| TXN-01002181 | Square | $36.89 | $1.07 | $35.82 | 2026-03-09 17:09:13 |
| TXN-01002137 | Square | $18.98 | $0.55 | $18.43 | 2026-03-09 14:04:40 |
| TXN-01001979 | Square | $14.65 | $0.42 | $14.23 | 2026-03-09 13:06:20 |
| TXN-01001981 | Square | $35.59 | $1.03 | $34.56 | 2026-03-09 12:48:38 |
| TXN-01002024 | Square | $31.31 | $0.91 | $30.40 | 2026-03-09 12:26:34 |
| TXN-01002224 | Square | $16.42 | $0.48 | $15.94 | 2026-03-09 12:00:42 |
| TXN-01002283 | Square | $18.31 | $0.53 | $17.78 | 2026-03-09 11:32:41 |
| TXN-01002285 | Square | $23.70 | $0.69 | $23.01 | 2026-03-09 11:25:31 |
| TXN-01002225 | Square | $27.98 | $0.81 | $27.17 | 2026-03-09 10:33:50 |
| TXN-01001990 | Square | $27.32 | $0.79 | $26.53 | 2026-03-09 07:29:53 |
| TXN-01002152 | Square | $14.38 | $0.42 | $13.96 | 2026-03-08 22:21:52 |
| TXN-01002009 | Square | $19.32 | $0.56 | $18.76 | 2026-03-08 18:43:58 |
| TXN-01002300 | Square | $30.69 | $0.89 | $29.80 | 2026-03-08 17:51:20 |
| TXN-01002291 | Square | $26.23 | $0.76 | $25.47 | 2026-03-08 17:36:30 |
| TXN-01002272 | Square | $34.36 | $1.00 | $33.36 | 2026-03-08 16:21:27 |
| TXN-01002040 | Square | $29.83 | $0.87 | $28.96 | 2026-03-08 14:29:50 |
| TXN-01002025 | Square | $24.77 | $0.72 | $24.05 | 2026-03-08 13:21:05 |
| TXN-01001974 | Square | $34.69 | $1.01 | $33.68 | 2026-03-08 13:11:26 |
| TXN-01002169 | Square | $28.10 | $0.81 | $27.29 | 2026-03-08 12:39:48 |