Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000296 | DoorDash | $27.16 | $8.15 | $19.01 | 2026-04-02 18:54:41 |
| TXN-01002279 | Square | $19.03 | $0.55 | $18.48 | 2026-04-02 18:47:41 |
| TXN-01001404 | GrubHub | $19.10 | $5.73 | $13.37 | 2026-04-02 18:45:54 |
| TXN-01001608 | Toast | $28.90 | $0.75 | $28.15 | 2026-04-02 18:44:51 |
| TXN-01001239 | UberEats | $41.33 | $12.40 | $28.93 | 2026-04-02 18:22:51 |
| TXN-01000490 | DoorDash | $40.10 | $12.03 | $28.07 | 2026-04-02 18:18:07 |
| TXN-01001771 | Toast | $31.69 | $0.82 | $30.87 | 2026-04-02 18:15:59 |
| TXN-01001729 | Toast | $22.79 | $0.59 | $22.20 | 2026-04-02 18:01:48 |
| TXN-01000184 | DoorDash | $31.68 | $9.50 | $22.18 | 2026-04-02 17:49:33 |
| TXN-01000059 | DoorDash | $40.70 | $12.21 | $28.49 | 2026-04-02 17:45:31 |
| TXN-01001475 | GrubHub | $32.39 | $9.72 | $22.67 | 2026-04-02 17:39:03 |
| TXN-01001258 | UberEats | $18.15 | $5.44 | $12.71 | 2026-04-02 17:23:35 |
| TXN-01000263 | DoorDash | $40.96 | $12.29 | $28.67 | 2026-04-02 17:05:50 |
| TXN-01001283 | GrubHub | $17.06 | $5.12 | $11.94 | 2026-04-02 17:05:49 |
| TXN-01000280 | DoorDash | $41.51 | $12.45 | $29.06 | 2026-04-02 17:04:53 |
| TXN-01001544 | Toast | $25.93 | $0.67 | $25.26 | 2026-04-02 17:04:51 |
| TXN-01000388 | DoorDash | $26.89 | $8.07 | $18.82 | 2026-04-02 17:04:07 |
| TXN-01001058 | UberEats | $20.76 | $6.23 | $14.53 | 2026-04-02 17:03:54 |
| TXN-01002082 | Square | $29.31 | $0.85 | $28.46 | 2026-04-02 17:02:13 |
| TXN-01001127 | UberEats | $36.30 | $10.89 | $25.41 | 2026-04-02 16:44:43 |
| TXN-01002327 | Clover | $31.79 | $0.76 | $31.03 | 2026-04-02 16:38:56 |
| TXN-01000795 | UberEats | $32.31 | $9.69 | $22.62 | 2026-04-02 16:01:24 |
| TXN-01002189 | Square | $17.74 | $0.51 | $17.23 | 2026-04-02 15:48:24 |
| TXN-01001702 | Toast | $35.47 | $0.92 | $34.55 | 2026-04-02 15:43:23 |
| TXN-01001176 | UberEats | $34.62 | $10.39 | $24.23 | 2026-04-02 15:16:35 |