Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001808 | Toast | $24.35 | $0.63 | $23.72 | 2026-03-14 17:52:18 |
| TXN-01001686 | Toast | $36.08 | $0.94 | $35.14 | 2026-03-14 17:12:11 |
| TXN-01001626 | Toast | $22.87 | $0.59 | $22.28 | 2026-03-14 17:02:42 |
| TXN-01001851 | Toast | $22.82 | $0.59 | $22.23 | 2026-03-14 15:56:24 |
| TXN-01001809 | Toast | $31.44 | $0.82 | $30.62 | 2026-03-14 14:26:50 |
| TXN-01001575 | Toast | $37.41 | $0.97 | $36.44 | 2026-03-14 13:02:44 |
| TXN-01001867 | Toast | $33.44 | $0.87 | $32.57 | 2026-03-14 12:47:38 |
| TXN-01001894 | Toast | $17.89 | $0.47 | $17.42 | 2026-03-14 12:47:05 |
| TXN-01001559 | Toast | $27.39 | $0.71 | $26.68 | 2026-03-14 11:33:06 |
| TXN-01001601 | Toast | $31.02 | $0.81 | $30.21 | 2026-03-14 11:21:15 |
| TXN-01001555 | Toast | $30.62 | $0.80 | $29.82 | 2026-03-14 11:17:33 |
| TXN-01001532 | Toast | $24.51 | $0.64 | $23.87 | 2026-03-14 11:12:01 |
| TXN-01001529 | Toast | $20.96 | $0.54 | $20.42 | 2026-03-14 11:02:24 |
| TXN-01001623 | Toast | $26.85 | $0.70 | $26.15 | 2026-03-13 22:53:45 |
| TXN-01001578 | Toast | $21.08 | $0.55 | $20.53 | 2026-03-13 19:40:39 |
| TXN-01001557 | Toast | $14.90 | $0.39 | $14.51 | 2026-03-13 18:39:05 |
| TXN-01001829 | Toast | $25.29 | $0.66 | $24.63 | 2026-03-13 18:27:07 |
| TXN-01001577 | Toast | $25.01 | $0.65 | $24.36 | 2026-03-13 18:14:56 |
| TXN-01001516 | Toast | $28.65 | $0.74 | $27.91 | 2026-03-13 18:06:09 |
| TXN-01001622 | Toast | $20.83 | $0.54 | $20.29 | 2026-03-13 17:10:45 |
| TXN-01001694 | Toast | $30.76 | $0.80 | $29.96 | 2026-03-13 14:06:11 |
| TXN-01001847 | Toast | $34.46 | $0.90 | $33.56 | 2026-03-13 13:25:18 |
| TXN-01001548 | Toast | $15.09 | $0.39 | $14.70 | 2026-03-13 13:07:17 |
| TXN-01001706 | Toast | $36.21 | $0.94 | $35.27 | 2026-03-13 10:12:21 |
| TXN-01001802 | Toast | $30.83 | $0.80 | $30.03 | 2026-03-13 09:39:27 |