Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 554 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$16,255.37
Filtered tolls
$4,876.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001026 | UberEats | $26.47 | $7.94 | $18.53 | 2026-03-19 12:13:42 |
| TXN-01000790 | UberEats | $27.07 | $8.12 | $18.95 | 2026-03-19 12:11:17 |
| TXN-01001081 | UberEats | $34.91 | $10.47 | $24.44 | 2026-03-19 09:48:31 |
| TXN-01001104 | UberEats | $34.71 | $10.41 | $24.30 | 2026-03-18 20:38:37 |
| TXN-01001199 | UberEats | $38.21 | $11.46 | $26.75 | 2026-03-18 20:29:55 |
| TXN-01000810 | UberEats | $28.38 | $8.51 | $19.87 | 2026-03-18 20:12:51 |
| TXN-01001183 | UberEats | $23.41 | $7.02 | $16.39 | 2026-03-18 18:31:49 |
| TXN-01000868 | UberEats | $38.96 | $11.69 | $27.27 | 2026-03-18 18:03:47 |
| TXN-01000978 | UberEats | $37.80 | $11.34 | $26.46 | 2026-03-18 17:39:38 |
| TXN-01000798 | UberEats | $20.72 | $6.22 | $14.50 | 2026-03-18 17:01:57 |
| TXN-01001220 | UberEats | $28.78 | $8.63 | $20.15 | 2026-03-18 14:50:51 |
| TXN-01001251 | UberEats | $31.86 | $9.56 | $22.30 | 2026-03-18 14:20:07 |
| TXN-01000826 | UberEats | $34.84 | $10.45 | $24.39 | 2026-03-18 14:16:13 |
| TXN-01000949 | UberEats | $36.70 | $11.01 | $25.69 | 2026-03-18 14:07:06 |
| TXN-01001119 | UberEats | $33.78 | $10.13 | $23.65 | 2026-03-18 14:06:09 |
| TXN-01001061 | UberEats | $31.02 | $9.31 | $21.71 | 2026-03-18 13:42:41 |
| TXN-01000815 | UberEats | $31.16 | $9.35 | $21.81 | 2026-03-18 13:08:10 |
| TXN-01000943 | UberEats | $40.08 | $12.02 | $28.06 | 2026-03-18 12:00:42 |
| TXN-01000778 | UberEats | $37.58 | $11.27 | $26.31 | 2026-03-18 11:45:15 |
| TXN-01000763 | UberEats | $38.64 | $11.59 | $27.05 | 2026-03-18 07:42:24 |
| TXN-01001100 | UberEats | $33.11 | $9.93 | $23.18 | 2026-03-17 21:13:28 |
| TXN-01000864 | UberEats | $18.70 | $5.61 | $13.09 | 2026-03-17 20:56:22 |
| TXN-01001034 | UberEats | $28.61 | $8.58 | $20.03 | 2026-03-17 20:12:20 |
| TXN-01000892 | UberEats | $21.71 | $6.51 | $15.20 | 2026-03-17 18:52:39 |
| TXN-01001132 | UberEats | $32.96 | $9.89 | $23.07 | 2026-03-17 18:38:03 |