Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000261 | DoorDash | $36.77 | $11.03 | $25.74 | 2026-03-22 21:09:48 |
| TXN-01000379 | DoorDash | $21.81 | $6.54 | $15.27 | 2026-03-22 20:59:01 |
| TXN-01000347 | DoorDash | $39.12 | $11.74 | $27.38 | 2026-03-22 20:36:41 |
| TXN-01000406 | DoorDash | $26.38 | $7.91 | $18.47 | 2026-03-22 20:24:21 |
| TXN-01000532 | DoorDash | $17.58 | $5.27 | $12.31 | 2026-03-22 18:19:46 |
| TXN-01000162 | DoorDash | $22.37 | $6.71 | $15.66 | 2026-03-22 17:42:24 |
| TXN-01000616 | DoorDash | $20.92 | $6.28 | $14.64 | 2026-03-22 17:32:26 |
| TXN-01000243 | DoorDash | $19.78 | $5.93 | $13.85 | 2026-03-22 17:29:16 |
| TXN-01000013 | DoorDash | $25.87 | $7.76 | $18.11 | 2026-03-22 17:23:10 |
| TXN-01000351 | DoorDash | $27.35 | $8.21 | $19.14 | 2026-03-22 16:39:10 |
| TXN-01000526 | DoorDash | $18.20 | $5.46 | $12.74 | 2026-03-22 16:23:04 |
| TXN-01000223 | DoorDash | $38.34 | $11.50 | $26.84 | 2026-03-22 16:22:21 |
| TXN-01000457 | DoorDash | $41.70 | $12.51 | $29.19 | 2026-03-22 15:19:31 |
| TXN-01000704 | DoorDash | $38.14 | $11.44 | $26.70 | 2026-03-22 14:27:12 |
| TXN-01000093 | DoorDash | $37.09 | $11.13 | $25.96 | 2026-03-22 13:52:50 |
| TXN-01000141 | DoorDash | $24.51 | $7.35 | $17.16 | 2026-03-22 13:48:56 |
| TXN-01000544 | DoorDash | $22.00 | $6.60 | $15.40 | 2026-03-22 13:17:12 |
| TXN-01000140 | DoorDash | $19.59 | $5.88 | $13.71 | 2026-03-22 12:16:24 |
| TXN-01000579 | DoorDash | $35.11 | $10.53 | $24.58 | 2026-03-22 11:50:22 |
| TXN-01000529 | DoorDash | $38.06 | $11.42 | $26.64 | 2026-03-22 11:13:45 |
| TXN-01000412 | DoorDash | $27.51 | $8.25 | $19.26 | 2026-03-22 09:55:58 |
| TXN-01000231 | DoorDash | $34.67 | $10.40 | $24.27 | 2026-03-21 20:09:04 |
| TXN-01000090 | DoorDash | $36.21 | $10.86 | $25.35 | 2026-03-21 19:55:47 |
| TXN-01000123 | DoorDash | $39.02 | $11.71 | $27.31 | 2026-03-21 19:35:28 |
| TXN-01000156 | DoorDash | $16.43 | $4.93 | $11.50 | 2026-03-21 19:06:27 |