Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001932 | Toast | $32.17 | $0.84 | $31.33 | 2026-03-13 08:56:50 |
| TXN-01001962 | Toast | $30.01 | $0.78 | $29.23 | 2026-03-12 20:20:05 |
| TXN-01001538 | Toast | $34.98 | $0.91 | $34.07 | 2026-03-12 18:14:59 |
| TXN-01001520 | Toast | $35.52 | $0.92 | $34.60 | 2026-03-12 18:00:59 |
| TXN-01001670 | Toast | $17.45 | $0.45 | $17.00 | 2026-03-12 16:23:49 |
| TXN-01001949 | Toast | $17.46 | $0.45 | $17.01 | 2026-03-12 15:29:08 |
| TXN-01001697 | Toast | $16.65 | $0.43 | $16.22 | 2026-03-12 15:23:45 |
| TXN-01001776 | Toast | $32.82 | $0.85 | $31.97 | 2026-03-12 13:45:23 |
| TXN-01001723 | Toast | $25.80 | $0.67 | $25.13 | 2026-03-12 13:24:31 |
| TXN-01001850 | Toast | $30.44 | $0.79 | $29.65 | 2026-03-12 13:06:53 |
| TXN-01001663 | Toast | $35.08 | $0.91 | $34.17 | 2026-03-12 13:03:17 |
| TXN-01001772 | Toast | $24.15 | $0.63 | $23.52 | 2026-03-12 11:13:17 |
| TXN-01001895 | Toast | $30.01 | $0.78 | $29.23 | 2026-03-12 11:10:38 |
| TXN-01001803 | Toast | $28.41 | $0.74 | $27.67 | 2026-03-12 10:23:10 |
| TXN-01001713 | Toast | $29.08 | $0.76 | $28.32 | 2026-03-12 09:47:03 |
| TXN-01001828 | Toast | $15.28 | $0.40 | $14.88 | 2026-03-12 09:11:02 |
| TXN-01001761 | Toast | $17.82 | $0.46 | $17.36 | 2026-03-12 08:50:51 |
| TXN-01001873 | Toast | $16.10 | $0.42 | $15.68 | 2026-03-12 08:07:52 |
| TXN-01001546 | Toast | $23.65 | $0.61 | $23.04 | 2026-03-11 22:36:34 |
| TXN-01001684 | Toast | $15.42 | $0.40 | $15.02 | 2026-03-11 20:02:04 |
| TXN-01001562 | Toast | $15.27 | $0.40 | $14.87 | 2026-03-11 19:43:54 |
| TXN-01001905 | Toast | $16.66 | $0.43 | $16.23 | 2026-03-11 19:39:50 |
| TXN-01001906 | Toast | $34.60 | $0.90 | $33.70 | 2026-03-11 19:02:32 |
| TXN-01001566 | Toast | $24.88 | $0.65 | $24.23 | 2026-03-11 18:59:34 |
| TXN-01001634 | Toast | $22.13 | $0.58 | $21.55 | 2026-03-11 18:57:02 |