Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000066 | DoorDash | $32.02 | $9.61 | $22.41 | 2026-03-21 18:36:33 |
| TXN-01000246 | DoorDash | $23.79 | $7.14 | $16.65 | 2026-03-21 18:29:54 |
| TXN-01000673 | DoorDash | $32.88 | $9.86 | $23.02 | 2026-03-21 18:26:45 |
| TXN-01000299 | DoorDash | $27.75 | $8.32 | $19.43 | 2026-03-21 18:20:27 |
| TXN-01000474 | DoorDash | $33.42 | $10.03 | $23.39 | 2026-03-21 17:50:57 |
| TXN-01000332 | DoorDash | $18.82 | $5.65 | $13.17 | 2026-03-21 17:33:05 |
| TXN-01000134 | DoorDash | $40.60 | $12.18 | $28.42 | 2026-03-21 16:47:34 |
| TXN-01000049 | DoorDash | $25.21 | $7.56 | $17.65 | 2026-03-21 15:46:03 |
| TXN-01000105 | DoorDash | $24.05 | $7.21 | $16.84 | 2026-03-21 13:44:18 |
| TXN-01000304 | DoorDash | $33.32 | $10.00 | $23.32 | 2026-03-21 13:42:48 |
| TXN-01000413 | DoorDash | $25.16 | $7.55 | $17.61 | 2026-03-21 12:50:03 |
| TXN-01000329 | DoorDash | $34.33 | $10.30 | $24.03 | 2026-03-21 12:25:01 |
| TXN-01000607 | DoorDash | $17.48 | $5.24 | $12.24 | 2026-03-21 12:04:21 |
| TXN-01000680 | DoorDash | $21.72 | $6.52 | $15.20 | 2026-03-21 11:53:41 |
| TXN-01000583 | DoorDash | $35.74 | $10.72 | $25.02 | 2026-03-21 11:40:14 |
| TXN-01000130 | DoorDash | $30.05 | $9.02 | $21.03 | 2026-03-21 10:53:26 |
| TXN-01000226 | DoorDash | $38.10 | $11.43 | $26.67 | 2026-03-21 09:47:30 |
| TXN-01000002 | DoorDash | $18.33 | $5.50 | $12.83 | 2026-03-21 09:05:13 |
| TXN-01000432 | DoorDash | $17.79 | $5.34 | $12.45 | 2026-03-20 23:46:30 |
| TXN-01000322 | DoorDash | $17.27 | $5.18 | $12.09 | 2026-03-20 22:03:00 |
| TXN-01000197 | DoorDash | $23.92 | $7.18 | $16.74 | 2026-03-20 21:32:34 |
| TXN-01000629 | DoorDash | $24.17 | $7.25 | $16.92 | 2026-03-20 21:18:47 |
| TXN-01000151 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-03-20 21:12:04 |
| TXN-01000454 | DoorDash | $17.40 | $5.22 | $12.18 | 2026-03-20 20:26:15 |
| TXN-01000247 | DoorDash | $23.86 | $7.16 | $16.70 | 2026-03-20 19:06:15 |