Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001767 | Toast | $17.37 | $0.45 | $16.92 | 2026-03-11 17:32:59 |
| TXN-01001952 | Toast | $22.86 | $0.59 | $22.27 | 2026-03-11 17:26:07 |
| TXN-01001744 | Toast | $34.26 | $0.89 | $33.37 | 2026-03-11 17:17:04 |
| TXN-01001669 | Toast | $30.52 | $0.79 | $29.73 | 2026-03-11 16:22:52 |
| TXN-01001887 | Toast | $35.34 | $0.92 | $34.42 | 2026-03-11 15:41:22 |
| TXN-01001936 | Toast | $32.16 | $0.84 | $31.32 | 2026-03-11 14:36:47 |
| TXN-01001720 | Toast | $35.12 | $0.91 | $34.21 | 2026-03-11 13:20:54 |
| TXN-01001822 | Toast | $17.40 | $0.45 | $16.95 | 2026-03-11 13:08:31 |
| TXN-01001570 | Toast | $19.52 | $0.51 | $19.01 | 2026-03-11 13:06:15 |
| TXN-01001679 | Toast | $31.87 | $0.83 | $31.04 | 2026-03-11 12:54:44 |
| TXN-01001712 | Toast | $24.91 | $0.65 | $24.26 | 2026-03-11 12:31:14 |
| TXN-01001869 | Toast | $14.14 | $0.37 | $13.77 | 2026-03-11 08:41:30 |
| TXN-01001804 | Toast | $36.73 | $0.95 | $35.78 | 2026-03-11 08:33:27 |
| TXN-01001801 | Toast | $19.49 | $0.51 | $18.98 | 2026-03-10 22:12:16 |
| TXN-01001958 | Toast | $27.14 | $0.71 | $26.43 | 2026-03-10 20:26:30 |
| TXN-01001528 | Toast | $37.06 | $0.96 | $36.10 | 2026-03-10 19:48:49 |
| TXN-01001741 | Toast | $37.38 | $0.97 | $36.41 | 2026-03-10 19:34:13 |
| TXN-01001543 | Toast | $34.05 | $0.89 | $33.16 | 2026-03-10 19:06:07 |
| TXN-01001553 | Toast | $18.31 | $0.48 | $17.83 | 2026-03-10 18:37:56 |
| TXN-01001716 | Toast | $16.31 | $0.42 | $15.89 | 2026-03-10 18:33:49 |
| TXN-01001524 | Toast | $33.49 | $0.87 | $32.62 | 2026-03-10 16:00:24 |
| TXN-01001798 | Toast | $20.76 | $0.54 | $20.22 | 2026-03-10 14:11:25 |
| TXN-01001594 | Toast | $34.65 | $0.90 | $33.75 | 2026-03-10 13:44:21 |
| TXN-01001821 | Toast | $25.23 | $0.66 | $24.57 | 2026-03-10 13:33:27 |
| TXN-01001610 | Toast | $24.99 | $0.65 | $24.34 | 2026-03-10 13:11:18 |