Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 454 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$11,890.74
Filtered tolls
$309.30
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001886 | Toast | $21.58 | $0.56 | $21.02 | 2026-03-10 12:41:26 |
| TXN-01001836 | Toast | $23.99 | $0.62 | $23.37 | 2026-03-10 12:31:43 |
| TXN-01001611 | Toast | $37.00 | $0.96 | $36.04 | 2026-03-10 11:17:07 |
| TXN-01001683 | Toast | $18.71 | $0.49 | $18.22 | 2026-03-09 19:32:37 |
| TXN-01001564 | Toast | $36.14 | $0.94 | $35.20 | 2026-03-09 18:18:13 |
| TXN-01001791 | Toast | $14.66 | $0.38 | $14.28 | 2026-03-09 17:11:40 |
| TXN-01001885 | Toast | $19.57 | $0.51 | $19.06 | 2026-03-09 16:27:36 |
| TXN-01001929 | Toast | $21.24 | $0.55 | $20.69 | 2026-03-09 16:24:46 |
| TXN-01001854 | Toast | $24.22 | $0.63 | $23.59 | 2026-03-09 15:29:43 |
| TXN-01001536 | Toast | $32.91 | $0.86 | $32.05 | 2026-03-09 14:13:51 |
| TXN-01001742 | Toast | $20.90 | $0.54 | $20.36 | 2026-03-09 13:36:25 |
| TXN-01001726 | Toast | $17.75 | $0.46 | $17.29 | 2026-03-09 13:31:37 |
| TXN-01001815 | Toast | $27.37 | $0.71 | $26.66 | 2026-03-09 13:15:30 |
| TXN-01001864 | Toast | $34.23 | $0.89 | $33.34 | 2026-03-09 10:56:45 |
| TXN-01001605 | Toast | $24.15 | $0.63 | $23.52 | 2026-03-09 10:22:28 |
| TXN-01001692 | Toast | $32.10 | $0.83 | $31.27 | 2026-03-08 22:06:59 |
| TXN-01001630 | Toast | $21.69 | $0.56 | $21.13 | 2026-03-08 21:34:32 |
| TXN-01001719 | Toast | $26.97 | $0.70 | $26.27 | 2026-03-08 21:02:27 |
| TXN-01001777 | Toast | $33.71 | $0.88 | $32.83 | 2026-03-08 18:57:38 |
| TXN-01001685 | Toast | $21.24 | $0.55 | $20.69 | 2026-03-08 18:50:07 |
| TXN-01001728 | Toast | $21.69 | $0.56 | $21.13 | 2026-03-08 17:08:53 |
| TXN-01001835 | Toast | $19.10 | $0.50 | $18.60 | 2026-03-08 16:36:11 |
| TXN-01001812 | Toast | $25.00 | $0.65 | $24.35 | 2026-03-08 15:55:20 |
| TXN-01001584 | Toast | $27.77 | $0.72 | $27.05 | 2026-03-08 14:02:02 |
| TXN-01001613 | Toast | $36.85 | $0.96 | $35.89 | 2026-03-08 12:43:34 |