Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000256 | DoorDash | $16.96 | $5.09 | $11.87 | 2026-03-19 18:05:58 |
| TXN-01000518 | DoorDash | $22.82 | $6.85 | $15.97 | 2026-03-19 18:03:42 |
| TXN-01000248 | DoorDash | $25.90 | $7.77 | $18.13 | 2026-03-19 17:44:18 |
| TXN-01000083 | DoorDash | $17.03 | $5.11 | $11.92 | 2026-03-19 17:09:27 |
| TXN-01000430 | DoorDash | $28.80 | $8.64 | $20.16 | 2026-03-19 16:23:29 |
| TXN-01000523 | DoorDash | $41.51 | $12.45 | $29.06 | 2026-03-19 14:35:58 |
| TXN-01000391 | DoorDash | $16.14 | $4.84 | $11.30 | 2026-03-19 12:26:11 |
| TXN-01000381 | DoorDash | $41.66 | $12.50 | $29.16 | 2026-03-19 12:20:59 |
| TXN-01000144 | DoorDash | $41.80 | $12.54 | $29.26 | 2026-03-19 12:04:49 |
| TXN-01000435 | DoorDash | $33.58 | $10.07 | $23.51 | 2026-03-19 11:53:49 |
| TXN-01000642 | DoorDash | $33.00 | $9.90 | $23.10 | 2026-03-19 11:39:02 |
| TXN-01000148 | DoorDash | $22.69 | $6.81 | $15.88 | 2026-03-19 11:38:47 |
| TXN-01000266 | DoorDash | $32.51 | $9.75 | $22.76 | 2026-03-19 11:14:30 |
| TXN-01000614 | DoorDash | $26.11 | $7.83 | $18.28 | 2026-03-19 11:00:19 |
| TXN-01000155 | DoorDash | $27.11 | $8.13 | $18.98 | 2026-03-19 10:41:21 |
| TXN-01000618 | DoorDash | $31.47 | $9.44 | $22.03 | 2026-03-18 20:00:18 |
| TXN-01000398 | DoorDash | $25.15 | $7.54 | $17.61 | 2026-03-18 19:11:53 |
| TXN-01000557 | DoorDash | $36.30 | $10.89 | $25.41 | 2026-03-18 18:26:09 |
| TXN-01000498 | DoorDash | $18.68 | $5.60 | $13.08 | 2026-03-18 18:06:43 |
| TXN-01000234 | DoorDash | $29.81 | $8.94 | $20.87 | 2026-03-18 17:56:48 |
| TXN-01000328 | DoorDash | $18.10 | $5.43 | $12.67 | 2026-03-18 17:36:25 |
| TXN-01000434 | DoorDash | $19.32 | $5.80 | $13.52 | 2026-03-18 17:28:29 |
| TXN-01000485 | DoorDash | $39.54 | $11.86 | $27.68 | 2026-03-18 16:43:49 |
| TXN-01000650 | DoorDash | $25.05 | $7.51 | $17.54 | 2026-03-18 14:13:33 |
| TXN-01000508 | DoorDash | $18.86 | $5.66 | $13.20 | 2026-03-18 12:41:34 |