Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001395 | GrubHub | $37.53 | $11.26 | $26.27 | 2026-04-06 18:58:30 |
| TXN-01001598 | Toast | $15.32 | $0.40 | $14.92 | 2026-04-06 18:56:03 |
| TXN-01000506 | DoorDash | $28.83 | $8.65 | $20.18 | 2026-04-06 18:55:59 |
| TXN-01001827 | Toast | $27.34 | $0.71 | $26.63 | 2026-04-06 18:51:28 |
| TXN-01000858 | UberEats | $22.73 | $6.82 | $15.91 | 2026-04-06 18:51:04 |
| TXN-01001433 | GrubHub | $20.81 | $6.24 | $14.57 | 2026-04-06 18:50:55 |
| TXN-01001641 | Toast | $36.64 | $0.95 | $35.69 | 2026-04-06 18:25:09 |
| TXN-01000551 | DoorDash | $22.12 | $6.64 | $15.48 | 2026-04-06 18:20:36 |
| TXN-01000305 | DoorDash | $26.97 | $8.09 | $18.88 | 2026-04-06 18:18:38 |
| TXN-01001657 | Toast | $18.30 | $0.48 | $17.82 | 2026-04-06 18:15:01 |
| TXN-01000669 | DoorDash | $29.91 | $8.97 | $20.94 | 2026-04-06 18:11:35 |
| TXN-01000069 | DoorDash | $27.85 | $8.36 | $19.49 | 2026-04-06 18:04:00 |
| TXN-01000957 | UberEats | $18.77 | $5.63 | $13.14 | 2026-04-06 17:51:36 |
| TXN-01000575 | DoorDash | $22.80 | $6.84 | $15.96 | 2026-04-06 17:46:26 |
| TXN-01001800 | Toast | $36.75 | $0.96 | $35.79 | 2026-04-06 17:39:40 |
| TXN-01000495 | DoorDash | $29.94 | $8.98 | $20.96 | 2026-04-06 17:17:08 |
| TXN-01001540 | Toast | $25.31 | $0.66 | $24.65 | 2026-04-06 17:15:44 |
| TXN-01001573 | Toast | $17.48 | $0.45 | $17.03 | 2026-04-06 17:11:24 |
| TXN-01001485 | GrubHub | $31.62 | $9.49 | $22.13 | 2026-04-06 17:09:42 |
| TXN-01000665 | DoorDash | $36.68 | $11.00 | $25.68 | 2026-04-06 17:05:43 |
| TXN-01000159 | DoorDash | $31.93 | $9.58 | $22.35 | 2026-04-06 16:30:29 |
| TXN-01000990 | UberEats | $31.14 | $9.34 | $21.80 | 2026-04-06 15:58:58 |
| TXN-01002239 | Square | $36.54 | $1.06 | $35.48 | 2026-04-06 15:42:54 |
| TXN-01001830 | Toast | $37.88 | $0.98 | $36.90 | 2026-04-06 15:28:22 |
| TXN-01001046 | UberEats | $17.97 | $5.39 | $12.58 | 2026-04-06 15:18:50 |