Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000194 | DoorDash | $32.74 | $9.82 | $22.92 | 2026-04-06 12:09:04 |
| TXN-01000161 | DoorDash | $22.41 | $6.72 | $15.69 | 2026-04-06 10:56:28 |
| TXN-01000053 | DoorDash | $22.52 | $6.76 | $15.76 | 2026-04-06 10:51:55 |
| TXN-01000641 | DoorDash | $31.36 | $9.41 | $21.95 | 2026-04-06 10:49:15 |
| TXN-01000603 | DoorDash | $37.20 | $11.16 | $26.04 | 2026-04-06 10:10:36 |
| TXN-01000258 | DoorDash | $36.31 | $10.89 | $25.42 | 2026-04-05 22:33:32 |
| TXN-01000509 | DoorDash | $29.57 | $8.87 | $20.70 | 2026-04-05 21:54:32 |
| TXN-01000267 | DoorDash | $16.74 | $5.02 | $11.72 | 2026-04-05 21:20:58 |
| TXN-01000244 | DoorDash | $33.24 | $9.97 | $23.27 | 2026-04-05 19:57:18 |
| TXN-01000335 | DoorDash | $29.21 | $8.76 | $20.45 | 2026-04-05 19:22:46 |
| TXN-01000520 | DoorDash | $39.82 | $11.95 | $27.87 | 2026-04-05 18:19:44 |
| TXN-01000082 | DoorDash | $18.98 | $5.69 | $13.29 | 2026-04-05 18:09:34 |
| TXN-01000340 | DoorDash | $33.61 | $10.08 | $23.53 | 2026-04-05 17:40:39 |
| TXN-01000100 | DoorDash | $19.07 | $5.72 | $13.35 | 2026-04-05 17:16:02 |
| TXN-01000271 | DoorDash | $18.60 | $5.58 | $13.02 | 2026-04-05 16:24:29 |
| TXN-01000122 | DoorDash | $40.52 | $12.16 | $28.36 | 2026-04-05 14:52:46 |
| TXN-01000298 | DoorDash | $27.15 | $8.14 | $19.01 | 2026-04-05 12:21:52 |
| TXN-01000135 | DoorDash | $36.66 | $11.00 | $25.66 | 2026-04-05 12:14:17 |
| TXN-01000165 | DoorDash | $31.42 | $9.43 | $21.99 | 2026-04-05 12:00:33 |
| TXN-01000118 | DoorDash | $38.21 | $11.46 | $26.75 | 2026-04-05 11:27:14 |
| TXN-01000455 | DoorDash | $40.84 | $12.25 | $28.59 | 2026-04-05 11:20:59 |
| TXN-01000075 | DoorDash | $33.15 | $9.94 | $23.21 | 2026-04-05 11:07:56 |
| TXN-01000317 | DoorDash | $31.42 | $9.43 | $21.99 | 2026-04-05 09:10:48 |
| TXN-01000283 | DoorDash | $16.17 | $4.85 | $11.32 | 2026-04-04 22:08:34 |
| TXN-01000566 | DoorDash | $28.42 | $8.53 | $19.89 | 2026-04-04 20:19:58 |