Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 252 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$7,339.55
Filtered tolls
$2,201.81
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001380 | GrubHub | $19.24 | $5.77 | $13.47 | 2026-04-04 12:33:26 |
| TXN-01001321 | GrubHub | $38.98 | $11.69 | $27.29 | 2026-04-03 23:35:17 |
| TXN-01001456 | GrubHub | $34.18 | $10.25 | $23.93 | 2026-04-03 22:07:55 |
| TXN-01001331 | GrubHub | $20.83 | $6.25 | $14.58 | 2026-04-03 20:46:01 |
| TXN-01001371 | GrubHub | $32.26 | $9.68 | $22.58 | 2026-04-03 19:03:11 |
| TXN-01001304 | GrubHub | $19.90 | $5.97 | $13.93 | 2026-04-03 19:00:21 |
| TXN-01001260 | GrubHub | $34.31 | $10.29 | $24.02 | 2026-04-03 17:33:02 |
| TXN-01001489 | GrubHub | $37.22 | $11.17 | $26.05 | 2026-04-03 15:26:49 |
| TXN-01001261 | GrubHub | $34.97 | $10.49 | $24.48 | 2026-04-03 13:13:33 |
| TXN-01001427 | GrubHub | $24.13 | $7.24 | $16.89 | 2026-04-03 12:48:42 |
| TXN-01001492 | GrubHub | $22.89 | $6.87 | $16.02 | 2026-04-03 11:10:29 |
| TXN-01001404 | GrubHub | $19.10 | $5.73 | $13.37 | 2026-04-02 18:45:54 |
| TXN-01001475 | GrubHub | $32.39 | $9.72 | $22.67 | 2026-04-02 17:39:03 |
| TXN-01001283 | GrubHub | $17.06 | $5.12 | $11.94 | 2026-04-02 17:05:49 |
| TXN-01001464 | GrubHub | $19.63 | $5.89 | $13.74 | 2026-04-02 14:29:57 |
| TXN-01001438 | GrubHub | $32.79 | $9.84 | $22.95 | 2026-04-02 13:29:25 |
| TXN-01001401 | GrubHub | $39.65 | $11.89 | $27.76 | 2026-04-02 13:09:17 |
| TXN-01001478 | GrubHub | $25.17 | $7.55 | $17.62 | 2026-04-02 12:10:02 |
| TXN-01001483 | GrubHub | $18.08 | $5.42 | $12.66 | 2026-04-02 12:08:39 |
| TXN-01001486 | GrubHub | $27.58 | $8.27 | $19.31 | 2026-04-02 11:50:44 |
| TXN-01001335 | GrubHub | $20.85 | $6.25 | $14.60 | 2026-04-01 22:39:17 |
| TXN-01001411 | GrubHub | $24.51 | $7.35 | $17.16 | 2026-04-01 20:52:33 |
| TXN-01001472 | GrubHub | $41.38 | $12.41 | $28.97 | 2026-04-01 19:29:33 |
| TXN-01001351 | GrubHub | $38.83 | $11.65 | $27.18 | 2026-04-01 19:29:10 |
| TXN-01001290 | GrubHub | $41.06 | $12.32 | $28.74 | 2026-04-01 17:32:05 |