Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 353 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$9,340.92
Filtered tolls
$270.86
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002312 | Square | $23.16 | $0.67 | $22.49 | 2026-04-05 11:29:05 |
| TXN-01002208 | Square | $28.07 | $0.81 | $27.26 | 2026-04-05 10:58:12 |
| TXN-01002118 | Square | $18.12 | $0.53 | $17.59 | 2026-04-04 20:25:10 |
| TXN-01002270 | Square | $15.26 | $0.44 | $14.82 | 2026-04-04 19:54:31 |
| TXN-01002231 | Square | $14.07 | $0.41 | $13.66 | 2026-04-04 18:46:53 |
| TXN-01002266 | Square | $20.56 | $0.60 | $19.96 | 2026-04-04 18:30:40 |
| TXN-01002065 | Square | $18.18 | $0.53 | $17.65 | 2026-04-04 17:11:12 |
| TXN-01002076 | Square | $34.95 | $1.01 | $33.94 | 2026-04-04 15:37:56 |
| TXN-01002254 | Square | $27.49 | $0.80 | $26.69 | 2026-04-04 14:14:14 |
| TXN-01002257 | Square | $22.83 | $0.66 | $22.17 | 2026-04-04 13:24:36 |
| TXN-01002179 | Square | $19.34 | $0.56 | $18.78 | 2026-04-04 13:20:11 |
| TXN-01002132 | Square | $19.75 | $0.57 | $19.18 | 2026-04-04 11:56:40 |
| TXN-01002105 | Square | $17.33 | $0.50 | $16.83 | 2026-04-04 11:47:00 |
| TXN-01002281 | Square | $32.85 | $0.95 | $31.90 | 2026-04-04 11:27:43 |
| TXN-01002052 | Square | $34.04 | $0.99 | $33.05 | 2026-04-04 09:22:12 |
| TXN-01002007 | Square | $23.28 | $0.68 | $22.60 | 2026-04-03 19:44:00 |
| TXN-01002154 | Square | $33.13 | $0.96 | $32.17 | 2026-04-03 18:46:10 |
| TXN-01002005 | Square | $35.42 | $1.03 | $34.39 | 2026-04-03 18:43:07 |
| TXN-01002098 | Square | $36.70 | $1.06 | $35.64 | 2026-04-03 17:41:00 |
| TXN-01002296 | Square | $23.45 | $0.68 | $22.77 | 2026-04-03 16:51:33 |
| TXN-01002006 | Square | $22.47 | $0.65 | $21.82 | 2026-04-03 13:38:22 |
| TXN-01002066 | Square | $14.52 | $0.42 | $14.10 | 2026-04-03 12:06:01 |
| TXN-01002206 | Square | $36.84 | $1.07 | $35.77 | 2026-04-03 11:07:49 |
| TXN-01001988 | Square | $26.01 | $0.75 | $25.26 | 2026-04-02 21:23:34 |
| TXN-01002044 | Square | $15.62 | $0.45 | $15.17 | 2026-04-02 19:57:36 |