Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001826 | Toast | $17.96 | $0.47 | $17.49 | 2026-03-31 23:48:09 |
| TXN-01001948 | Toast | $36.75 | $0.96 | $35.79 | 2026-03-31 22:52:10 |
| TXN-01001443 | GrubHub | $33.31 | $9.99 | $23.32 | 2026-03-31 21:36:53 |
| TXN-01002417 | Clover | $22.53 | $0.54 | $21.99 | 2026-03-31 21:11:16 |
| TXN-01000219 | DoorDash | $31.50 | $9.45 | $22.05 | 2026-03-31 20:55:04 |
| TXN-01002368 | Clover | $23.60 | $0.57 | $23.03 | 2026-03-31 20:53:52 |
| TXN-01000838 | UberEats | $34.02 | $10.21 | $23.81 | 2026-03-31 20:34:16 |
| TXN-01000124 | DoorDash | $39.16 | $11.75 | $27.41 | 2026-03-31 20:28:16 |
| TXN-01001055 | UberEats | $21.50 | $6.45 | $15.05 | 2026-03-31 20:22:13 |
| TXN-01001410 | GrubHub | $39.84 | $11.95 | $27.89 | 2026-03-31 20:19:49 |
| TXN-01000030 | DoorDash | $27.76 | $8.33 | $19.43 | 2026-03-31 20:16:32 |
| TXN-01001909 | Toast | $26.14 | $0.68 | $25.46 | 2026-03-31 20:09:41 |
| TXN-01000365 | DoorDash | $29.97 | $8.99 | $20.98 | 2026-03-31 20:02:42 |
| TXN-01000355 | DoorDash | $23.40 | $7.02 | $16.38 | 2026-03-31 19:58:38 |
| TXN-01002094 | Square | $20.00 | $0.58 | $19.42 | 2026-03-31 19:43:54 |
| TXN-01001849 | Toast | $33.23 | $0.86 | $32.37 | 2026-03-31 19:19:57 |
| TXN-01000743 | UberEats | $25.66 | $7.70 | $17.96 | 2026-03-31 19:17:46 |
| TXN-01000370 | DoorDash | $23.42 | $7.03 | $16.39 | 2026-03-31 19:14:34 |
| TXN-01002018 | Square | $35.14 | $1.02 | $34.12 | 2026-03-31 19:12:54 |
| TXN-01001076 | UberEats | $35.94 | $10.78 | $25.16 | 2026-03-31 19:08:29 |
| TXN-01002280 | Square | $14.22 | $0.41 | $13.81 | 2026-03-31 19:06:43 |
| TXN-01001491 | GrubHub | $21.52 | $6.46 | $15.06 | 2026-03-31 19:03:41 |
| TXN-01000545 | DoorDash | $40.19 | $12.06 | $28.13 | 2026-03-31 19:02:51 |
| TXN-01001585 | Toast | $37.79 | $0.98 | $36.81 | 2026-03-31 19:02:27 |
| TXN-01000503 | DoorDash | $22.07 | $6.62 | $15.45 | 2026-03-31 18:59:02 |