Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000570 | DoorDash | $24.37 | $7.31 | $17.06 | 2026-03-17 13:34:41 |
| TXN-01000362 | DoorDash | $16.57 | $4.97 | $11.60 | 2026-03-17 12:13:21 |
| TXN-01000060 | DoorDash | $20.08 | $6.02 | $14.06 | 2026-03-17 12:03:37 |
| TXN-01000519 | DoorDash | $19.14 | $5.74 | $13.40 | 2026-03-17 11:43:32 |
| TXN-01000670 | DoorDash | $20.39 | $6.12 | $14.27 | 2026-03-17 11:20:53 |
| TXN-01000190 | DoorDash | $31.36 | $9.41 | $21.95 | 2026-03-17 09:18:45 |
| TXN-01000588 | DoorDash | $29.87 | $8.96 | $20.91 | 2026-03-17 08:52:44 |
| TXN-01000176 | DoorDash | $25.37 | $7.61 | $17.76 | 2026-03-17 08:34:08 |
| TXN-01000688 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-16 21:32:57 |
| TXN-01000180 | DoorDash | $40.91 | $12.27 | $28.64 | 2026-03-16 21:30:07 |
| TXN-01000533 | DoorDash | $16.66 | $5.00 | $11.66 | 2026-03-16 19:47:13 |
| TXN-01000008 | DoorDash | $24.94 | $7.48 | $17.46 | 2026-03-16 19:46:29 |
| TXN-01000408 | DoorDash | $36.59 | $10.98 | $25.61 | 2026-03-16 19:46:27 |
| TXN-01000631 | DoorDash | $24.48 | $7.34 | $17.14 | 2026-03-16 19:25:23 |
| TXN-01000221 | DoorDash | $36.34 | $10.90 | $25.44 | 2026-03-16 19:18:46 |
| TXN-01000659 | DoorDash | $21.62 | $6.49 | $15.13 | 2026-03-16 18:51:50 |
| TXN-01000445 | DoorDash | $35.92 | $10.78 | $25.14 | 2026-03-16 18:49:36 |
| TXN-01000174 | DoorDash | $35.08 | $10.52 | $24.56 | 2026-03-16 18:48:33 |
| TXN-01000395 | DoorDash | $41.31 | $12.39 | $28.92 | 2026-03-16 18:22:50 |
| TXN-01000264 | DoorDash | $26.24 | $7.87 | $18.37 | 2026-03-16 16:29:23 |
| TXN-01000217 | DoorDash | $29.18 | $8.75 | $20.43 | 2026-03-16 14:30:30 |
| TXN-01000453 | DoorDash | $28.09 | $8.43 | $19.66 | 2026-03-16 14:09:06 |
| TXN-01000571 | DoorDash | $25.33 | $7.60 | $17.73 | 2026-03-16 13:56:31 |
| TXN-01000232 | DoorDash | $28.17 | $8.45 | $19.72 | 2026-03-16 13:44:25 |
| TXN-01000700 | DoorDash | $21.54 | $6.46 | $15.08 | 2026-03-16 13:18:21 |