Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 554 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$16,255.37
Filtered tolls
$4,876.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000945 | UberEats | $19.93 | $5.98 | $13.95 | 2026-03-10 19:04:46 |
| TXN-01000768 | UberEats | $41.15 | $12.34 | $28.81 | 2026-03-10 17:32:08 |
| TXN-01001245 | UberEats | $30.35 | $9.11 | $21.24 | 2026-03-10 16:28:18 |
| TXN-01000727 | UberEats | $32.50 | $9.75 | $22.75 | 2026-03-10 16:00:23 |
| TXN-01000916 | UberEats | $20.74 | $6.22 | $14.52 | 2026-03-10 15:40:11 |
| TXN-01001109 | UberEats | $35.44 | $10.63 | $24.81 | 2026-03-10 15:08:57 |
| TXN-01000843 | UberEats | $32.50 | $9.75 | $22.75 | 2026-03-10 15:07:19 |
| TXN-01001077 | UberEats | $28.98 | $8.69 | $20.29 | 2026-03-10 14:32:00 |
| TXN-01000707 | UberEats | $25.36 | $7.61 | $17.75 | 2026-03-10 13:57:41 |
| TXN-01001149 | UberEats | $19.09 | $5.73 | $13.36 | 2026-03-10 13:50:14 |
| TXN-01000827 | UberEats | $22.51 | $6.75 | $15.76 | 2026-03-10 13:50:06 |
| TXN-01000814 | UberEats | $25.48 | $7.64 | $17.84 | 2026-03-10 13:42:25 |
| TXN-01000876 | UberEats | $36.44 | $10.93 | $25.51 | 2026-03-10 13:32:25 |
| TXN-01000737 | UberEats | $33.60 | $10.08 | $23.52 | 2026-03-10 13:27:46 |
| TXN-01000841 | UberEats | $16.20 | $4.86 | $11.34 | 2026-03-10 12:42:40 |
| TXN-01001130 | UberEats | $27.29 | $8.19 | $19.10 | 2026-03-10 12:23:05 |
| TXN-01000908 | UberEats | $24.73 | $7.42 | $17.31 | 2026-03-10 12:14:47 |
| TXN-01001060 | UberEats | $23.57 | $7.07 | $16.50 | 2026-03-10 12:12:46 |
| TXN-01001195 | UberEats | $35.76 | $10.73 | $25.03 | 2026-03-10 11:39:09 |
| TXN-01001187 | UberEats | $37.92 | $11.38 | $26.54 | 2026-03-10 10:21:14 |
| TXN-01000766 | UberEats | $34.39 | $10.32 | $24.07 | 2026-03-10 09:14:57 |
| TXN-01000956 | UberEats | $33.99 | $10.20 | $23.79 | 2026-03-09 22:54:10 |
| TXN-01001108 | UberEats | $31.90 | $9.57 | $22.33 | 2026-03-09 20:34:32 |
| TXN-01000982 | UberEats | $34.14 | $10.24 | $23.90 | 2026-03-09 20:31:08 |
| TXN-01001231 | UberEats | $25.36 | $7.61 | $17.75 | 2026-03-09 20:13:07 |