Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000302 | DoorDash | $27.20 | $8.16 | $19.04 | 2026-03-31 18:51:08 |
| TXN-01001501 | GrubHub | $35.35 | $10.61 | $24.74 | 2026-03-31 18:49:12 |
| TXN-01000040 | DoorDash | $29.96 | $8.99 | $20.97 | 2026-03-31 18:45:19 |
| TXN-01000272 | DoorDash | $25.63 | $7.69 | $17.94 | 2026-03-31 18:34:26 |
| TXN-01001878 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-31 18:31:30 |
| TXN-01000537 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-03-31 18:26:23 |
| TXN-01000102 | DoorDash | $33.75 | $10.12 | $23.63 | 2026-03-31 18:12:23 |
| TXN-01000397 | DoorDash | $35.93 | $10.78 | $25.15 | 2026-03-31 18:08:02 |
| TXN-01000983 | UberEats | $37.22 | $11.17 | $26.05 | 2026-03-31 18:06:16 |
| TXN-01001192 | UberEats | $33.11 | $9.93 | $23.18 | 2026-03-31 18:05:13 |
| TXN-01001778 | Toast | $14.84 | $0.39 | $14.45 | 2026-03-31 18:03:44 |
| TXN-01002430 | Clover | $26.64 | $0.64 | $26.00 | 2026-03-31 18:00:38 |
| TXN-01000478 | DoorDash | $29.57 | $8.87 | $20.70 | 2026-03-31 17:53:24 |
| TXN-01001045 | UberEats | $17.73 | $5.32 | $12.41 | 2026-03-31 17:44:54 |
| TXN-01000963 | UberEats | $35.21 | $10.56 | $24.65 | 2026-03-31 17:42:55 |
| TXN-01002500 | Clover | $26.39 | $0.63 | $25.76 | 2026-03-31 17:33:59 |
| TXN-01001689 | Toast | $26.02 | $0.68 | $25.34 | 2026-03-31 17:32:36 |
| TXN-01001386 | GrubHub | $28.86 | $8.66 | $20.20 | 2026-03-31 17:31:51 |
| TXN-01002173 | Square | $19.71 | $0.57 | $19.14 | 2026-03-31 17:28:47 |
| TXN-01001190 | UberEats | $40.23 | $12.07 | $28.16 | 2026-03-31 17:28:26 |
| TXN-01000386 | DoorDash | $19.94 | $5.98 | $13.96 | 2026-03-31 17:27:07 |
| TXN-01002351 | Clover | $19.11 | $0.46 | $18.65 | 2026-03-31 17:25:13 |
| TXN-01000160 | DoorDash | $27.29 | $8.19 | $19.10 | 2026-03-31 17:20:54 |
| TXN-01001996 | Square | $33.93 | $0.98 | $32.95 | 2026-03-31 17:17:56 |
| TXN-01000496 | DoorDash | $18.91 | $5.67 | $13.24 | 2026-03-31 17:15:03 |