Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000300 | DoorDash | $24.13 | $7.24 | $16.89 | 2026-03-16 13:09:43 |
| TXN-01000067 | DoorDash | $24.23 | $7.27 | $16.96 | 2026-03-16 12:45:20 |
| TXN-01000091 | DoorDash | $36.94 | $11.08 | $25.86 | 2026-03-16 11:44:06 |
| TXN-01000071 | DoorDash | $21.58 | $6.47 | $15.11 | 2026-03-16 11:22:56 |
| TXN-01000019 | DoorDash | $24.21 | $7.26 | $16.95 | 2026-03-16 10:58:36 |
| TXN-01000403 | DoorDash | $30.06 | $9.02 | $21.04 | 2026-03-16 09:41:12 |
| TXN-01000098 | DoorDash | $31.02 | $9.31 | $21.71 | 2026-03-16 09:38:27 |
| TXN-01000307 | DoorDash | $32.98 | $9.89 | $23.09 | 2026-03-15 19:22:54 |
| TXN-01000692 | DoorDash | $24.38 | $7.31 | $17.07 | 2026-03-15 18:43:25 |
| TXN-01000167 | DoorDash | $30.37 | $9.11 | $21.26 | 2026-03-15 18:41:45 |
| TXN-01000396 | DoorDash | $17.84 | $5.35 | $12.49 | 2026-03-15 18:40:06 |
| TXN-01000390 | DoorDash | $29.35 | $8.80 | $20.55 | 2026-03-15 18:18:27 |
| TXN-01000113 | DoorDash | $40.57 | $12.17 | $28.40 | 2026-03-15 18:14:51 |
| TXN-01000612 | DoorDash | $23.69 | $7.11 | $16.58 | 2026-03-15 18:05:17 |
| TXN-01000252 | DoorDash | $36.04 | $10.81 | $25.23 | 2026-03-15 17:22:14 |
| TXN-01000620 | DoorDash | $39.36 | $11.81 | $27.55 | 2026-03-15 17:10:43 |
| TXN-01000240 | DoorDash | $27.17 | $8.15 | $19.02 | 2026-03-15 16:36:43 |
| TXN-01000646 | DoorDash | $33.77 | $10.13 | $23.64 | 2026-03-15 14:25:29 |
| TXN-01000169 | DoorDash | $26.49 | $7.95 | $18.54 | 2026-03-15 13:37:23 |
| TXN-01000072 | DoorDash | $17.87 | $5.36 | $12.51 | 2026-03-15 13:10:28 |
| TXN-01000387 | DoorDash | $36.05 | $10.81 | $25.24 | 2026-03-15 13:03:15 |
| TXN-01000127 | DoorDash | $34.44 | $10.33 | $24.11 | 2026-03-15 12:20:57 |
| TXN-01000675 | DoorDash | $36.55 | $10.96 | $25.59 | 2026-03-15 12:17:14 |
| TXN-01000183 | DoorDash | $18.29 | $5.49 | $12.80 | 2026-03-15 11:48:26 |
| TXN-01000094 | DoorDash | $38.49 | $11.55 | $26.94 | 2026-03-15 08:12:25 |