Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001814 | Toast | $31.00 | $0.81 | $30.19 | 2026-03-31 17:04:06 |
| TXN-01002392 | Clover | $17.13 | $0.41 | $16.72 | 2026-03-31 17:02:37 |
| TXN-01000314 | DoorDash | $17.89 | $5.37 | $12.52 | 2026-03-31 17:01:05 |
| TXN-01002408 | Clover | $26.09 | $0.63 | $25.46 | 2026-03-31 16:19:54 |
| TXN-01002096 | Square | $32.06 | $0.93 | $31.13 | 2026-03-31 16:16:00 |
| TXN-01001306 | GrubHub | $24.63 | $7.39 | $17.24 | 2026-03-31 16:13:34 |
| TXN-01000580 | DoorDash | $20.45 | $6.13 | $14.32 | 2026-03-31 16:11:58 |
| TXN-01000781 | UberEats | $27.72 | $8.32 | $19.40 | 2026-03-31 16:06:29 |
| TXN-01002250 | Square | $26.83 | $0.78 | $26.05 | 2026-03-31 15:50:44 |
| TXN-01001708 | Toast | $34.11 | $0.89 | $33.22 | 2026-03-31 15:48:45 |
| TXN-01002395 | Clover | $22.23 | $0.53 | $21.70 | 2026-03-31 15:48:12 |
| TXN-01001018 | UberEats | $40.84 | $12.25 | $28.59 | 2026-03-31 15:24:02 |
| TXN-01000494 | DoorDash | $32.96 | $9.89 | $23.07 | 2026-03-31 15:12:52 |
| TXN-01000872 | UberEats | $19.55 | $5.87 | $13.68 | 2026-03-31 14:52:20 |
| TXN-01002362 | Clover | $17.36 | $0.42 | $16.94 | 2026-03-31 14:22:56 |
| TXN-01002138 | Square | $30.67 | $0.89 | $29.78 | 2026-03-31 14:21:47 |
| TXN-01001588 | Toast | $14.30 | $0.37 | $13.93 | 2026-03-31 14:13:08 |
| TXN-01000257 | DoorDash | $23.68 | $7.10 | $16.58 | 2026-03-31 14:12:08 |
| TXN-01002200 | Square | $35.91 | $1.04 | $34.87 | 2026-03-31 13:45:31 |
| TXN-01002253 | Square | $31.83 | $0.92 | $30.91 | 2026-03-31 13:41:50 |
| TXN-01001345 | GrubHub | $37.29 | $11.19 | $26.10 | 2026-03-31 13:39:47 |
| TXN-01002195 | Square | $26.02 | $0.75 | $25.27 | 2026-03-31 13:25:59 |
| TXN-01001131 | UberEats | $31.75 | $9.53 | $22.22 | 2026-03-31 13:25:39 |
| TXN-01001179 | UberEats | $18.57 | $5.57 | $13.00 | 2026-03-31 13:23:23 |
| TXN-01000764 | UberEats | $37.92 | $11.38 | $26.54 | 2026-03-31 13:13:33 |