Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000487 | DoorDash | $31.78 | $9.53 | $22.25 | 2026-03-14 21:17:35 |
| TXN-01000323 | DoorDash | $21.35 | $6.41 | $14.94 | 2026-03-14 19:48:16 |
| TXN-01000510 | DoorDash | $28.13 | $8.44 | $19.69 | 2026-03-14 19:21:10 |
| TXN-01000429 | DoorDash | $19.22 | $5.77 | $13.45 | 2026-03-14 19:15:50 |
| TXN-01000014 | DoorDash | $25.61 | $7.68 | $17.93 | 2026-03-14 18:44:59 |
| TXN-01000281 | DoorDash | $35.76 | $10.73 | $25.03 | 2026-03-14 17:52:55 |
| TXN-01000046 | DoorDash | $33.29 | $9.99 | $23.30 | 2026-03-14 16:46:59 |
| TXN-01000110 | DoorDash | $27.46 | $8.24 | $19.22 | 2026-03-14 15:50:57 |
| TXN-01000481 | DoorDash | $26.71 | $8.01 | $18.70 | 2026-03-14 14:49:39 |
| TXN-01000193 | DoorDash | $36.76 | $11.03 | $25.73 | 2026-03-14 14:34:14 |
| TXN-01000106 | DoorDash | $30.35 | $9.11 | $21.24 | 2026-03-14 14:24:43 |
| TXN-01000634 | DoorDash | $40.33 | $12.10 | $28.23 | 2026-03-14 14:18:53 |
| TXN-01000661 | DoorDash | $25.50 | $7.65 | $17.85 | 2026-03-14 14:16:42 |
| TXN-01000275 | DoorDash | $33.84 | $10.15 | $23.69 | 2026-03-14 14:15:54 |
| TXN-01000569 | DoorDash | $31.63 | $9.49 | $22.14 | 2026-03-14 14:15:35 |
| TXN-01000315 | DoorDash | $35.28 | $10.58 | $24.70 | 2026-03-14 13:29:21 |
| TXN-01000576 | DoorDash | $23.69 | $7.11 | $16.58 | 2026-03-14 13:24:36 |
| TXN-01000337 | DoorDash | $19.86 | $5.96 | $13.90 | 2026-03-14 11:09:48 |
| TXN-01000048 | DoorDash | $36.85 | $11.05 | $25.80 | 2026-03-14 10:42:27 |
| TXN-01000547 | DoorDash | $16.50 | $4.95 | $11.55 | 2026-03-14 10:38:02 |
| TXN-01000129 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-14 10:26:21 |
| TXN-01000401 | DoorDash | $17.05 | $5.12 | $11.93 | 2026-03-14 09:12:56 |
| TXN-01000203 | DoorDash | $39.64 | $11.89 | $27.75 | 2026-03-13 23:27:40 |
| TXN-01000088 | DoorDash | $22.18 | $6.65 | $15.53 | 2026-03-13 22:51:11 |
| TXN-01000415 | DoorDash | $35.37 | $10.61 | $24.76 | 2026-03-13 21:09:54 |