Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002330 | Clover | $23.09 | $0.55 | $22.54 | 2026-03-31 12:58:46 |
| TXN-01001032 | UberEats | $22.69 | $6.81 | $15.88 | 2026-03-31 12:58:33 |
| TXN-01001240 | UberEats | $39.02 | $11.71 | $27.31 | 2026-03-31 12:44:24 |
| TXN-01001013 | UberEats | $17.48 | $5.24 | $12.24 | 2026-03-31 12:39:55 |
| TXN-01001468 | GrubHub | $28.90 | $8.67 | $20.23 | 2026-03-31 12:32:17 |
| TXN-01002202 | Square | $36.24 | $1.05 | $35.19 | 2026-03-31 12:30:02 |
| TXN-01001908 | Toast | $22.68 | $0.59 | $22.09 | 2026-03-31 12:28:48 |
| TXN-01000369 | DoorDash | $25.46 | $7.64 | $17.82 | 2026-03-31 12:28:39 |
| TXN-01001519 | Toast | $15.69 | $0.41 | $15.28 | 2026-03-31 12:28:01 |
| TXN-01001262 | GrubHub | $18.60 | $5.58 | $13.02 | 2026-03-31 12:24:12 |
| TXN-01000965 | UberEats | $27.22 | $8.17 | $19.05 | 2026-03-31 12:22:42 |
| TXN-01002426 | Clover | $25.77 | $0.62 | $25.15 | 2026-03-31 12:18:01 |
| TXN-01001172 | UberEats | $37.02 | $11.11 | $25.91 | 2026-03-31 12:15:35 |
| TXN-01000172 | DoorDash | $22.02 | $6.61 | $15.41 | 2026-03-31 12:07:47 |
| TXN-01002415 | Clover | $27.18 | $0.65 | $26.53 | 2026-03-31 11:57:39 |
| TXN-01001539 | Toast | $15.73 | $0.41 | $15.32 | 2026-03-31 11:41:01 |
| TXN-01000137 | DoorDash | $36.61 | $10.98 | $25.63 | 2026-03-31 11:29:58 |
| TXN-01000273 | DoorDash | $31.19 | $9.36 | $21.83 | 2026-03-31 11:26:41 |
| TXN-01000111 | DoorDash | $40.77 | $12.23 | $28.54 | 2026-03-31 11:05:18 |
| TXN-01000834 | UberEats | $25.75 | $7.72 | $18.03 | 2026-03-31 10:57:05 |
| TXN-01000606 | DoorDash | $41.50 | $12.45 | $29.05 | 2026-03-31 10:47:22 |
| TXN-01002292 | Square | $20.57 | $0.60 | $19.97 | 2026-03-31 10:37:11 |
| TXN-01002077 | Square | $25.74 | $0.75 | $24.99 | 2026-03-31 10:30:50 |
| TXN-01001280 | GrubHub | $39.69 | $11.91 | $27.78 | 2026-03-31 10:20:50 |
| TXN-01001229 | UberEats | $20.18 | $6.05 | $14.13 | 2026-03-31 09:59:35 |