Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000601 | DoorDash | $33.01 | $9.90 | $23.11 | 2026-03-13 20:20:01 |
| TXN-01000367 | DoorDash | $20.06 | $6.02 | $14.04 | 2026-03-13 19:49:39 |
| TXN-01000330 | DoorDash | $40.93 | $12.28 | $28.65 | 2026-03-13 19:39:29 |
| TXN-01000676 | DoorDash | $29.92 | $8.98 | $20.94 | 2026-03-13 19:36:47 |
| TXN-01000428 | DoorDash | $34.10 | $10.23 | $23.87 | 2026-03-13 19:32:14 |
| TXN-01000025 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-13 19:27:38 |
| TXN-01000238 | DoorDash | $18.68 | $5.60 | $13.08 | 2026-03-13 18:57:01 |
| TXN-01000158 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-13 18:41:17 |
| TXN-01000558 | DoorDash | $23.81 | $7.14 | $16.67 | 2026-03-13 18:30:15 |
| TXN-01000368 | DoorDash | $36.89 | $11.07 | $25.82 | 2026-03-13 18:02:26 |
| TXN-01000685 | DoorDash | $32.36 | $9.71 | $22.65 | 2026-03-13 17:50:13 |
| TXN-01000107 | DoorDash | $35.33 | $10.60 | $24.73 | 2026-03-13 17:19:25 |
| TXN-01000033 | DoorDash | $25.71 | $7.71 | $18.00 | 2026-03-13 16:49:59 |
| TXN-01000202 | DoorDash | $35.71 | $10.71 | $25.00 | 2026-03-13 15:41:28 |
| TXN-01000504 | DoorDash | $39.57 | $11.87 | $27.70 | 2026-03-13 14:53:11 |
| TXN-01000449 | DoorDash | $33.80 | $10.14 | $23.66 | 2026-03-13 14:30:29 |
| TXN-01000622 | DoorDash | $19.85 | $5.96 | $13.89 | 2026-03-13 14:26:19 |
| TXN-01000016 | DoorDash | $34.84 | $10.45 | $24.39 | 2026-03-13 14:17:59 |
| TXN-01000655 | DoorDash | $20.58 | $6.17 | $14.41 | 2026-03-13 13:27:29 |
| TXN-01000057 | DoorDash | $39.29 | $11.79 | $27.50 | 2026-03-13 13:24:16 |
| TXN-01000286 | DoorDash | $24.42 | $7.33 | $17.09 | 2026-03-13 12:08:47 |
| TXN-01000438 | DoorDash | $20.03 | $6.01 | $14.02 | 2026-03-13 11:59:45 |
| TXN-01000284 | DoorDash | $22.54 | $6.76 | $15.78 | 2026-03-13 11:55:01 |
| TXN-01000241 | DoorDash | $36.47 | $10.94 | $25.53 | 2026-03-13 11:39:55 |
| TXN-01000245 | DoorDash | $33.51 | $10.05 | $23.46 | 2026-03-13 10:22:37 |