Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001303 | GrubHub | $18.31 | $5.49 | $12.82 | 2026-03-31 09:39:59 |
| TXN-01000477 | DoorDash | $30.95 | $9.29 | $21.66 | 2026-03-31 09:30:10 |
| TXN-01001349 | GrubHub | $26.27 | $7.88 | $18.39 | 2026-03-31 09:24:33 |
| TXN-01001698 | Toast | $20.92 | $0.54 | $20.38 | 2026-03-31 09:20:31 |
| TXN-01000820 | UberEats | $19.37 | $5.81 | $13.56 | 2026-03-31 07:44:36 |
| TXN-01002342 | Clover | $35.86 | $0.86 | $35.00 | 2026-03-31 07:27:44 |
| TXN-01002287 | Square | $23.01 | $0.67 | $22.34 | 2026-03-30 23:42:42 |
| TXN-01001794 | Toast | $19.99 | $0.52 | $19.47 | 2026-03-30 21:53:41 |
| TXN-01000817 | UberEats | $24.25 | $7.27 | $16.98 | 2026-03-30 21:44:56 |
| TXN-01000890 | UberEats | $40.34 | $12.10 | $28.24 | 2026-03-30 21:41:17 |
| TXN-01001774 | Toast | $26.80 | $0.70 | $26.10 | 2026-03-30 21:20:34 |
| TXN-01000962 | UberEats | $24.18 | $7.25 | $16.93 | 2026-03-30 20:33:49 |
| TXN-01002207 | Square | $16.22 | $0.47 | $15.75 | 2026-03-30 20:25:45 |
| TXN-01000292 | DoorDash | $18.87 | $5.66 | $13.21 | 2026-03-30 20:04:57 |
| TXN-01001554 | Toast | $20.81 | $0.54 | $20.27 | 2026-03-30 19:49:30 |
| TXN-01001358 | GrubHub | $32.77 | $9.83 | $22.94 | 2026-03-30 19:45:46 |
| TXN-01001437 | GrubHub | $26.53 | $7.96 | $18.57 | 2026-03-30 19:20:35 |
| TXN-01000613 | DoorDash | $20.06 | $6.02 | $14.04 | 2026-03-30 19:09:47 |
| TXN-01002376 | Clover | $18.76 | $0.45 | $18.31 | 2026-03-30 19:06:44 |
| TXN-01001918 | Toast | $32.48 | $0.84 | $31.64 | 2026-03-30 19:04:05 |
| TXN-01001011 | UberEats | $33.99 | $10.20 | $23.79 | 2026-03-30 18:59:24 |
| TXN-01001872 | Toast | $30.58 | $0.80 | $29.78 | 2026-03-30 18:51:19 |
| TXN-01000382 | DoorDash | $18.65 | $5.59 | $13.06 | 2026-03-30 18:50:09 |
| TXN-01001015 | UberEats | $32.39 | $9.72 | $22.67 | 2026-03-30 18:48:37 |
| TXN-01001426 | GrubHub | $32.28 | $9.68 | $22.60 | 2026-03-30 18:39:22 |