Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000189 | DoorDash | $30.29 | $9.09 | $21.20 | 2026-03-13 07:28:44 |
| TXN-01000378 | DoorDash | $39.37 | $11.81 | $27.56 | 2026-03-12 19:05:58 |
| TXN-01000038 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-03-12 18:35:10 |
| TXN-01000418 | DoorDash | $16.93 | $5.08 | $11.85 | 2026-03-12 18:23:23 |
| TXN-01000701 | DoorDash | $30.17 | $9.05 | $21.12 | 2026-03-12 17:31:50 |
| TXN-01000636 | DoorDash | $33.40 | $10.02 | $23.38 | 2026-03-12 17:15:16 |
| TXN-01000515 | DoorDash | $18.55 | $5.57 | $12.98 | 2026-03-12 15:59:15 |
| TXN-01000216 | DoorDash | $32.75 | $9.82 | $22.93 | 2026-03-12 15:45:18 |
| TXN-01000522 | DoorDash | $21.78 | $6.53 | $15.25 | 2026-03-12 15:29:47 |
| TXN-01000531 | DoorDash | $17.53 | $5.26 | $12.27 | 2026-03-12 15:29:36 |
| TXN-01000667 | DoorDash | $25.69 | $7.71 | $17.98 | 2026-03-12 15:26:38 |
| TXN-01000228 | DoorDash | $37.19 | $11.16 | $26.03 | 2026-03-12 15:02:08 |
| TXN-01000052 | DoorDash | $29.88 | $8.96 | $20.92 | 2026-03-12 14:17:29 |
| TXN-01000470 | DoorDash | $39.05 | $11.71 | $27.34 | 2026-03-12 13:39:20 |
| TXN-01000621 | DoorDash | $25.88 | $7.76 | $18.12 | 2026-03-12 12:17:31 |
| TXN-01000182 | DoorDash | $33.74 | $10.12 | $23.62 | 2026-03-12 11:36:19 |
| TXN-01000128 | DoorDash | $29.98 | $8.99 | $20.99 | 2026-03-12 11:24:44 |
| TXN-01000400 | DoorDash | $20.78 | $6.23 | $14.55 | 2026-03-12 10:49:29 |
| TXN-01000584 | DoorDash | $17.85 | $5.36 | $12.49 | 2026-03-12 07:32:29 |
| TXN-01000187 | DoorDash | $40.77 | $12.23 | $28.54 | 2026-03-11 21:13:40 |
| TXN-01000649 | DoorDash | $40.82 | $12.25 | $28.57 | 2026-03-11 19:46:09 |
| TXN-01000308 | DoorDash | $30.40 | $9.12 | $21.28 | 2026-03-11 19:36:14 |
| TXN-01000660 | DoorDash | $17.71 | $5.31 | $12.40 | 2026-03-11 19:34:11 |
| TXN-01000405 | DoorDash | $24.63 | $7.39 | $17.24 | 2026-03-11 19:27:56 |
| TXN-01000205 | DoorDash | $24.35 | $7.30 | $17.05 | 2026-03-11 19:21:26 |