Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002019 | Square | $30.27 | $0.88 | $29.39 | 2026-03-30 18:39:16 |
| TXN-01000997 | UberEats | $38.22 | $11.47 | $26.75 | 2026-03-30 18:35:40 |
| TXN-01000116 | DoorDash | $30.89 | $9.27 | $21.62 | 2026-03-30 18:31:25 |
| TXN-01001066 | UberEats | $36.29 | $10.89 | $25.40 | 2026-03-30 18:27:17 |
| TXN-01000752 | UberEats | $36.74 | $11.02 | $25.72 | 2026-03-30 18:26:14 |
| TXN-01001213 | UberEats | $31.86 | $9.56 | $22.30 | 2026-03-30 18:18:41 |
| TXN-01002233 | Square | $26.74 | $0.78 | $25.96 | 2026-03-30 18:15:23 |
| TXN-01000848 | UberEats | $19.98 | $5.99 | $13.99 | 2026-03-30 18:05:42 |
| TXN-01000777 | UberEats | $23.92 | $7.18 | $16.74 | 2026-03-30 18:02:13 |
| TXN-01001308 | GrubHub | $41.60 | $12.48 | $29.12 | 2026-03-30 18:01:24 |
| TXN-01001117 | UberEats | $20.96 | $6.29 | $14.67 | 2026-03-30 18:00:36 |
| TXN-01000936 | UberEats | $20.04 | $6.01 | $14.03 | 2026-03-30 18:00:19 |
| TXN-01000475 | DoorDash | $34.74 | $10.42 | $24.32 | 2026-03-30 17:38:30 |
| TXN-01002381 | Clover | $26.60 | $0.64 | $25.96 | 2026-03-30 17:14:14 |
| TXN-01002095 | Square | $20.59 | $0.60 | $19.99 | 2026-03-30 17:08:54 |
| TXN-01001705 | Toast | $23.48 | $0.61 | $22.87 | 2026-03-30 17:06:47 |
| TXN-01000119 | DoorDash | $20.62 | $6.19 | $14.43 | 2026-03-30 16:03:35 |
| TXN-01002278 | Square | $17.30 | $0.50 | $16.80 | 2026-03-30 15:57:09 |
| TXN-01002242 | Square | $32.84 | $0.95 | $31.89 | 2026-03-30 15:08:31 |
| TXN-01000733 | UberEats | $26.78 | $8.03 | $18.75 | 2026-03-30 14:40:34 |
| TXN-01002332 | Clover | $28.61 | $0.69 | $27.92 | 2026-03-30 14:28:22 |
| TXN-01001943 | Toast | $16.35 | $0.43 | $15.92 | 2026-03-30 14:26:05 |
| TXN-01001146 | UberEats | $30.87 | $9.26 | $21.61 | 2026-03-30 14:24:36 |
| TXN-01000637 | DoorDash | $33.03 | $9.91 | $23.12 | 2026-03-30 14:24:04 |
| TXN-01000171 | DoorDash | $24.60 | $7.38 | $17.22 | 2026-03-30 14:19:16 |