Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000175 | DoorDash | $31.44 | $9.43 | $22.01 | 2026-03-11 19:18:14 |
| TXN-01000001 | DoorDash | $19.69 | $5.91 | $13.78 | 2026-03-11 18:57:34 |
| TXN-01000237 | DoorDash | $18.42 | $5.53 | $12.89 | 2026-03-11 18:45:55 |
| TXN-01000376 | DoorDash | $30.35 | $9.11 | $21.24 | 2026-03-11 18:33:54 |
| TXN-01000287 | DoorDash | $26.92 | $8.08 | $18.84 | 2026-03-11 18:30:28 |
| TXN-01000104 | DoorDash | $33.15 | $9.94 | $23.21 | 2026-03-11 18:19:32 |
| TXN-01000306 | DoorDash | $24.13 | $7.24 | $16.89 | 2026-03-11 17:13:09 |
| TXN-01000230 | DoorDash | $37.82 | $11.35 | $26.47 | 2026-03-11 16:29:00 |
| TXN-01000461 | DoorDash | $16.31 | $4.89 | $11.42 | 2026-03-11 14:56:16 |
| TXN-01000086 | DoorDash | $22.51 | $6.75 | $15.76 | 2026-03-11 13:35:56 |
| TXN-01000320 | DoorDash | $35.50 | $10.65 | $24.85 | 2026-03-11 13:07:18 |
| TXN-01000666 | DoorDash | $19.54 | $5.86 | $13.68 | 2026-03-11 12:07:11 |
| TXN-01000042 | DoorDash | $29.40 | $8.82 | $20.58 | 2026-03-11 12:04:21 |
| TXN-01000689 | DoorDash | $33.56 | $10.07 | $23.49 | 2026-03-11 11:48:50 |
| TXN-01000410 | DoorDash | $23.65 | $7.09 | $16.56 | 2026-03-11 10:42:18 |
| TXN-01000527 | DoorDash | $39.67 | $11.90 | $27.77 | 2026-03-11 10:35:57 |
| TXN-01000054 | DoorDash | $38.10 | $11.43 | $26.67 | 2026-03-11 09:34:53 |
| TXN-01000324 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-11 07:47:27 |
| TXN-01000582 | DoorDash | $37.66 | $11.30 | $26.36 | 2026-03-10 21:42:03 |
| TXN-01000055 | DoorDash | $16.48 | $4.94 | $11.54 | 2026-03-10 20:54:15 |
| TXN-01000530 | DoorDash | $31.09 | $9.33 | $21.76 | 2026-03-10 20:28:51 |
| TXN-01000012 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-10 19:55:06 |
| TXN-01000425 | DoorDash | $34.43 | $10.33 | $24.10 | 2026-03-10 19:54:20 |
| TXN-01000377 | DoorDash | $19.30 | $5.79 | $13.51 | 2026-03-10 19:17:28 |
| TXN-01000024 | DoorDash | $29.19 | $8.76 | $20.43 | 2026-03-10 18:55:07 |