Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002166 | Square | $32.28 | $0.94 | $31.34 | 2026-03-30 13:54:42 |
| TXN-01001780 | Toast | $21.42 | $0.56 | $20.86 | 2026-03-30 13:51:43 |
| TXN-01000073 | DoorDash | $37.53 | $11.26 | $26.27 | 2026-03-30 13:51:41 |
| TXN-01001360 | GrubHub | $18.29 | $5.49 | $12.80 | 2026-03-30 13:50:32 |
| TXN-01000684 | DoorDash | $35.06 | $10.52 | $24.54 | 2026-03-30 13:45:39 |
| TXN-01001470 | GrubHub | $30.70 | $9.21 | $21.49 | 2026-03-30 13:37:30 |
| TXN-01000805 | UberEats | $36.82 | $11.05 | $25.77 | 2026-03-30 13:37:01 |
| TXN-01001343 | GrubHub | $31.96 | $9.59 | $22.37 | 2026-03-30 13:29:56 |
| TXN-01002214 | Square | $31.96 | $0.93 | $31.03 | 2026-03-30 13:10:52 |
| TXN-01001631 | Toast | $21.95 | $0.57 | $21.38 | 2026-03-30 12:57:18 |
| TXN-01001806 | Toast | $16.84 | $0.44 | $16.40 | 2026-03-30 12:55:52 |
| TXN-01002375 | Clover | $20.32 | $0.49 | $19.83 | 2026-03-30 12:52:27 |
| TXN-01001603 | Toast | $34.91 | $0.91 | $34.00 | 2026-03-30 12:47:48 |
| TXN-01002011 | Square | $21.28 | $0.62 | $20.66 | 2026-03-30 12:31:23 |
| TXN-01000225 | DoorDash | $38.45 | $11.54 | $26.91 | 2026-03-30 12:24:14 |
| TXN-01002498 | Clover | $16.24 | $0.39 | $15.85 | 2026-03-30 12:13:51 |
| TXN-01002409 | Clover | $19.29 | $0.46 | $18.83 | 2026-03-30 12:07:10 |
| TXN-01001381 | GrubHub | $29.58 | $8.87 | $20.71 | 2026-03-30 12:03:06 |
| TXN-01001518 | Toast | $35.90 | $0.93 | $34.97 | 2026-03-30 12:02:04 |
| TXN-01000811 | UberEats | $19.45 | $5.83 | $13.62 | 2026-03-30 11:51:54 |
| TXN-01002399 | Clover | $24.76 | $0.59 | $24.17 | 2026-03-30 11:27:04 |
| TXN-01002165 | Square | $37.34 | $1.08 | $36.26 | 2026-03-30 11:11:40 |
| TXN-01002329 | Clover | $30.48 | $0.73 | $29.75 | 2026-03-30 11:08:09 |
| TXN-01000493 | DoorDash | $23.49 | $7.05 | $16.44 | 2026-03-30 10:59:28 |
| TXN-01000426 | DoorDash | $33.26 | $9.98 | $23.28 | 2026-03-30 10:34:18 |