Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 705 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$20,462.28
Filtered tolls
$6,138.57
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000539 | DoorDash | $25.80 | $7.74 | $18.06 | 2026-03-10 18:42:55 |
| TXN-01000278 | DoorDash | $37.28 | $11.18 | $26.10 | 2026-03-10 18:41:40 |
| TXN-01000694 | DoorDash | $25.74 | $7.72 | $18.02 | 2026-03-10 17:56:49 |
| TXN-01000198 | DoorDash | $28.79 | $8.64 | $20.15 | 2026-03-10 17:56:27 |
| TXN-01000419 | DoorDash | $27.51 | $8.25 | $19.26 | 2026-03-10 17:33:23 |
| TXN-01000015 | DoorDash | $33.67 | $10.10 | $23.57 | 2026-03-10 17:10:34 |
| TXN-01000392 | DoorDash | $33.17 | $9.95 | $23.22 | 2026-03-10 16:23:04 |
| TXN-01000596 | DoorDash | $34.16 | $10.25 | $23.91 | 2026-03-10 15:27:41 |
| TXN-01000204 | DoorDash | $37.03 | $11.11 | $25.92 | 2026-03-10 15:26:21 |
| TXN-01000334 | DoorDash | $36.12 | $10.84 | $25.28 | 2026-03-10 15:07:33 |
| TXN-01000115 | DoorDash | $37.94 | $11.38 | $26.56 | 2026-03-10 14:56:40 |
| TXN-01000652 | DoorDash | $27.73 | $8.32 | $19.41 | 2026-03-10 13:51:45 |
| TXN-01000007 | DoorDash | $24.75 | $7.42 | $17.33 | 2026-03-10 13:22:54 |
| TXN-01000623 | DoorDash | $28.54 | $8.56 | $19.98 | 2026-03-10 13:15:46 |
| TXN-01000617 | DoorDash | $18.75 | $5.62 | $13.13 | 2026-03-10 13:05:38 |
| TXN-01000166 | DoorDash | $40.47 | $12.14 | $28.33 | 2026-03-10 12:26:31 |
| TXN-01000338 | DoorDash | $35.61 | $10.68 | $24.93 | 2026-03-10 11:49:40 |
| TXN-01000301 | DoorDash | $39.82 | $11.95 | $27.87 | 2026-03-10 10:05:05 |
| TXN-01000011 | DoorDash | $21.04 | $6.31 | $14.73 | 2026-03-10 09:14:49 |
| TXN-01000385 | DoorDash | $16.23 | $4.87 | $11.36 | 2026-03-10 08:13:53 |
| TXN-01000690 | DoorDash | $26.68 | $8.00 | $18.68 | 2026-03-09 23:55:41 |
| TXN-01000505 | DoorDash | $40.10 | $12.03 | $28.07 | 2026-03-09 23:25:50 |
| TXN-01000535 | DoorDash | $30.01 | $9.00 | $21.01 | 2026-03-09 21:04:59 |
| TXN-01000085 | DoorDash | $41.09 | $12.33 | $28.76 | 2026-03-09 20:13:43 |
| TXN-01000671 | DoorDash | $27.69 | $8.31 | $19.38 | 2026-03-09 20:00:31 |